A Buffalo staple and Bills tailgate favorite, Sahlen's hot dogs have begun to outgrow its hometown. Following a decision to become a regional — and eventually national — brand, we developed a brand platform to showcase the product's taste appeal and capitalize on the consumer's desire for creativity within their everyday meals. A portion of the launch included three videos, each featuring a different audience segment and a different way to enjoy a classic Sahlen's hot dog.
These three videos were used on social media platforms to introduce the Sahlen's brand to a new, breakout market and drive consumer's to local retailers to try their product. Over the course of a year, these brand awareness videos have had over 320,000 impressions, reached over 233,000 people, had a total of 193,965 video plays and cost $0.01 per view.