- Social Media
Rohto Jolt is a cooling lubricant eye drop that differs from other medicinal drops in the Rohto line. To promote the product launch in select GameStop retailers, Quinlan launched an Instagram page for Rohto Jolt to increase brand awareness and educate target audiences on product usage and unique benefits.
Quinlan produced a series of videos to promote on the brand's Instagram and Facebook pages to increase engagement and reach more of our target audience. We catered to the gamer audience with a video showing gameplay setups, gaming time lapses and multiple videos with the gamers using the eye drops.
The videos were promoted on Facebook and Instagram, receiving more than 502,000 video plays and at least 29,000 post reactions.