After a sizable acquisition, our client, Uncle Bob's Self Storage decided to rebrand, taking on Life Storage as their new company name. Life Storage wanted to show their existing and potential customers that their brand was about more than just self-storage.
In response, Quinlan developed a three-part video series titled “The Things We Keep Because.” Each video featured real-life situations that showcased the inexpressible connection we have with our personal items and how self-storage can play a role in protecting those cherished belongings.
The series was well received by customers and successfully transitioned Uncle Bob's Self Storage to Life Storage. To date, the videos have received nearly 1.4 million views, 2,500 reactions and over 700 shares on Facebook alone.