- Digital Media
- Content Marketing
As a leading manufacturer of high-quality heating and cooling process temperature control systems, Mokon focuses on reaching engineers and procurement professionals across several industries. Our marketing objective was to increase web leads by 10 percent.
Quinlan developed an integrated marketing program that included paid search, industry-specific digital media, programmatic digital ads and select traditional placements. We designed the plan to promote industry-specific content and valuable information such as videos and whitepapers to drive interaction with Mokon's brand.
In addition, ad campaigns were set up using real-time bidding to bring engineers and buying agents to Mokon's website to learn about specific product categories. Quinlan also launched a retargeting campaign to capture users who had already visited the site to encourage them to come back and request a product quote.
At year-end, Mokon's sales resulting directly from a web lead were up over 30 percent from the previous year. The company's overall sales benefited, as well.