Sofltips added a watermelon lip balm flavor to their slim stick line that launched at Target and Sally Beauty. We recommended a multi-part campaign to promote the launch and reach their target audiences on Snapchat, Instagram and Facebook.


Quinlan created interactive Snapchat filters for the new flavor, which featured the store logos and callouts directing to the retailers. We developed Snapchat video ads for Target and Sally Beauty that linked to the online stores and allowed direct product purchases through the ads. We used the Target and Sally Beauty store locations to geo-target the ads and reach a more qualified buyer. Quinlan also partnered with Target Does It Again, an Instagram influencer account with approximately 1 million followers. The promotion included a standard post, boomerang and sponsored story.

The sponsored Instagram story received more than 100,000 impressions and 88,870 user navigations. The Snapchat filters received more than 9,350 shares per campaign and over 983,600 impressions. The Snapchat video ads received more than 351,700 views combined, with a cost per view of below $0.01.