- Content Marketing
Mokon has been a leading provider of heating and cooling process temperature control systems within the plastics industry for the last 60 years. To help increase lead generation within an industry where competition is growing rapidly, Quinlan redesigned their plastics industry landing page based on user experience (UX) research.
To increase lead generation, the page's headline focus was rewritten to provide an immediate benefit to the user. The whitepaper featured on the page was also focused on providing beneficial information to the user. To create an easy and seamless experience, we also removed the navigation bar, simplified the page content, restructured the layout to create a better flow of information and utilized a simplified call-to-action.
Within the first year, with ad campaigns directing to this industry landing page, conversion rates increased by 36%.