Parent Network of Western New York is a recognized expert in supporting families of individuals with developmental disabilities and other special needs by providing various support and education opportunities. Through grant funding from the Tower Foundation, Parent Network implemented a new campaign called Guide and Connect, which aims to obtain, simplify and educate the disability community on critical information regarding their services. Quinlan partnered with Parent Network to develop marketing, public relations and an overall brand strategy for the Guide and Connect campaign.

Quinlan successfully developed a brand identity for Guide and Connect that was used to design an informational rack card, campaign subscription card and an email and print template to help distribute information on each of their monthly topics.