ACI Controls is a technical sales organization that provides solutions for a variety of industrial applications. They wanted to stand out amongst their competitors and, more importantly, be viewed as a leader in the industry. As their business expanded, it became evident that it was time to refresh the logo created decades ago and evolve the brand identity. It was also important that the logo was user-friendly and worked well across many forms of digital media.

Quinlan created a new logo that was simple and modern. We used blues and grays so the logo would slightly stand out and created six elements revolving in a cyclical pattern to reflect the six applications they offer. We also researched and recommended a complementary secondary color to bring more vibrancy to their website and updated brand materials.