Partners Since 2016
Expanding Into Market Leader
ACI Controls is a 75-year old family-run business that provides process control, instrumentation and analytics equipment for a variety of industrial applications. ACI partners with over 70 brands including Honeywell, Parker-Balston, and ABB.
ACI initially engaged Quinlan to help “clean up” their website.
Quinlan identified ACI's opportunity to grow by embracing a digital strategy and a more digital friendly brand and user experience. We challenged ownership to take a more modern approach to their brand through a new logo, a website redesign focused on driving sales, and a lead generation media program.
ACI has recently doubled in size and experienced growth in all categories of their business. ACI now offers products globally through their eCommerce store and moved into a new facility.
Embraced modern design, turning a 75-year old business into a sleek and sophisticated brand.
Developed an efficient product search tool to navigate ACI's product portfolio (350,000+) and volume of manufacturers (70+) by brand, manufacturer, application type, and industry.
Incorporate Request for Quote form into all manufacturer pages, creating a more qualified lead for Sales.
Established ACI as a leader in space through dedicated content strategy.