White Paper: The Importance of Buzz

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So much marketing effort these days seems to focus on generating buzz. In fact, every other marketing article, blog, or sound bite mentions how this product or that service “creates buzz,” or word of mouth, within a market. But why is buzz so important? There are many reasons. First of all, there has been a major shift in the way goods and services are sold and marketed in the last decade. And, this shift is accelerating.

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