Quick view: Quinlan’s latest digital development work

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Over the last quarter, our digital designers and developers have been hard at work building websites for three of our clients: National Equity Recovery Group, Apple Rubber and Premier Consulting Associates, LLC.

All projects couple simple and refreshing design with interactive components that fit these very different clients’ specific needs.

The Quinlan Dev Team

Our team consisted of UI/UX Developer Michael Belfatto, Vice President of Operations Ryan DiMillo, Director of IT Greg Croniser, Digital Designer Brandon Stenzel and Digital Develepor Drew Celestino.

Project 1: National Equity Recovery Group

There were two goals for the NERG website: 1.) Showcase the client’s main services, and 2.) Simplify the site. Belfatto’s design emphasized large, scenic background photos, minimized content and ensured that National Equity’s services played a central role.

Who is National Equity Recovery Group?

National Equity Recovery Group (NERG) is a Buffalo-based consulting firm specializing in recovering funds from class action litigation and business overcharges. They have recovered more than $57 million for thousands of clients, including some of the largest companies in the world.

Here’s how it was done:

  • Better contact forms. Contact links that open an outgoing message in the user’s email browser leave opportunities for a potential customer to abandon the contact process or provide less-than-clear data. This can be frustrating for both the recipient — who isn’t sure how to help the person asking for info — and the user, who is forced to do the bulk of the outreach work. The contact forms on the National Equity site require users to provide customer-specific information on a clean, easy-to-use interface that actually prepopulates with the appropriate service requiring further explanation.


  • Beautiful imagery. National Equity is Buffalo-based, but nationally recognized. To touch on both of these aspects, the site displays large, artistic background images of well-known Buffalo landmarks. This helps retain the company’s Western New York feel with specific, recognizable images while crafting a metropolitain image that relates to clients across the country.
  • Responsive client map. Instead of featuring a long list of clients, our dev team made the decision to utilize an interactive, high-definition map to easily display locations where National Equity had secured successful settlement payments for clients as well as regions served by the company. The map is also mobile-friendly.

client map

Project 2: Premier Consulting Associates, LLC

Who is Premier Consulting, Associates LLC?

Premier Consulting Associates, LLC is an independent consulting firm that partners with employers of all sizes in managing their healthcare benefits. Premier maintains over $1 billion in healthcare claims and market over $10 million in stop loss premiums.

Here’s how it was done:

  • Simplicity. Similar to the National Equity project, the design for Premier Consulting Associates’ website is simple. Rather than a content-heavy layout, white space and background images dominate the homepage. As Belfatto notes, less can sometimes be more.
  • Internal Pages.  Since Premier offers so many specific services, our team needed to concentrate on site navigation that was intuitive without being overwhelming. They got the nav down to four selections: users can choose from About, Plan Management, Self-Funding Services or Insured & Other, according to their needs at the moment. “We put a heavy focus on their main services,” Belfatto says. “It allowed us to simplify the homepage so customers could find exactly what they needed.”


Video. It’s one of our specialties. With the help of outside cinematography and on-screen talent, our team developed a one-minute introductory video for the Premier homepage that combines live action and custom animation .The brains behind the operation were Digital Creative Director Frank Conjerti, Producer MacLaine Russell and Digital Content Director Ben Kirst.

“We shot the video on a RED Scarlet camera, which shoots in 4K,” Conjerti says. “This is double the pixels of regular HD and it really gave us flexibility in framing the scenes and finishing up details in post-production. It allowed us to present some complex material in a simplified, entertaining manner.”

Project 3: Apple Rubber Products

Who is Apple Rubber?

Apple Rubber is a leading designer and manufacturer of seals and sealing devices serving the needs of countless industries — from automotive and aerospace, to pharmaceutical and medical devices. The company has introduced O-Ring advancements and developing expert engineering services for customers around the globe.

arp website 2

Here’s how it was done:

  • Engineering Tools: The new website provides quick access to popular engineering and design tools — like the O-Ring Calculator, Material Selection Guide and the Seal Design Guide — right from the homepage. We put the redesigned focus on areas that users were accessing more often, so they can now utilize the most relevant content and products.
  • Responsive Design. Our team combined the separate desktop and mobile versions of the website into one fast, fully responsive website. Users can access support forms from any device — like desktops, tablets and smartphones — which were previously only available on a desktop computer.

Apple Rubber’s website redesign centered primarily on increasing conversions and improving the user experience.

From December 1, 2014 to January 30, 2015, the website experienced a 17% increase in conversions and a 40% improvement in average page load time – as compared with the same period the previous year.

“When executed properly, responsive design can dramatically improve all key metrics of a website,” says Ryan DiMillo, Vice President of Operations. “By providing a higher level of technical customization that caters to both the multi-device human and the search engine spider, this positively effects conversions and search rank.”

Congratulations to the entire digital team for a job well done on these projects.

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