American Advertising Awards 2018: Bringing Home Some Hardware

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Every year we dedicate ourselves to working with our clients to provide the best possible outcomes. And then we take a break to see if our peers in the ad community think we did a good job. Apparently, they did as we brought home five silver awards.

Some Background:
Located across the country, The American Advertising Federation is the oldest and most recognized national advertising trade association in the country. Each year, our local chapter, AAF Buffalo holds the American Advertising Awards. This year Quinlan was in attendance to bring home five silver awards.

The Good Stuff:
Category: Internet Commercial
Name: Life Storage Built By Us
Award: Silver
Description: This Internet commercial was part of our three-part video series for Life Storage. In Built by Us, a family visits their storage unit for one last trip down memory lane before a daughter departs for college.

Category: Branded Content and Entertainment Campaign
Name: Life Storage
Life Storage Things We Keep Because
Award: Silver
Description: Quinlan developed a three-part video series. Each video referenced real-life situations that tied us to our personal items and how self-storage can play a role in protecting those things. Our goal was to connect with customers and create a connection to Life Storage as a priority if additional storage space became a need.

Category: Advertising Industry Self-Promotion Collateral, Brand Elements
Name: Quinlan Wellness Adventures
Award: Silver
Description: This internal promotion was designed to promote company teamwork and overall wellness. We created four teams: Eat Well, Move Well, Do Well and Think Well.

Category: Advertising Industry Self-Promotion Direct Marketing and Specialty Advertising
Name: Wingstop Delivery
Award: Silver
Description: We thought a chicken wing chain should have a Buffalo-based agency. Even if they’re deep in the heart of Texas. We designed this pitch to be hand delivered to our unsuspecting friends in the Wingstop marketing department.

Category: Advertising Industry Self-Promotion Special Event Materials
Name: Corporate Challenge T-shirt
Award: Silver
Description: Quinlan is a proud participator in the Corporate Challenge. We created t-shirts for the event while incorporating our Wellness Adventures branding. The inspirational, hand-drawn lettering (by our own Sr. Graphic Designer, Jillian Minderler) shaved 30 seconds off our times.

So there you have it, folks! Tune in next year to read about how we crushed it at the ADDY’s 2019!

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