5 Popular Podcasts You Should Download Right Now

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Last week, Michelle Miller Levitt, CEO of Too Much Neon, Buffalo’s first professional podcast service, visited Quinlan to discuss the impact of podcasting on content marketing. We learned a ton about Too Much Neon’s services — and even more about the benefits of podcasts.

Let’s talk podcasts

According to Edison Research, 98 million Americans have listened to a podcast and over 20 percent of Americans listen to podcasts once a month — that’s the same percentage as Americans that use Twitter! With over 60,000 podcasts on iTunes and counting, it’s clear that podcasting is in it for the long haul. So… let’s talk about it.

When you think about it, the growth of podcasts is easy to understand. This content marketing gem is:

  • Easy to produce
  • Available and applicable to all industries and niche groups
  • More intimate than video
  • Great for commuters and multitaskers
  • Simple to integrate with your existing content strategy

“Since the growth of on-demand companies like Netflix, people have a different set of expectations from other organizations,” notes Michelle. “Consumers now expect content on demand, and podcasts deliver on that expectation.”

This has resulted in companies needing to act more and more like media companies, which requires the implementation of interesting and engaging video and audio content. Enter podcasts as marketing tools.

“Some of the most popular podcasts are upwards of one to two hours long and people are regularly consuming this content,” Michelle notes, “so the idea of being able to spend an hour providing valuable content to your listeners, while building up your brand is extremely appealing to businesses.”

Advertising in podcasts

Due to the personalized nature of podcast advertising, listeners actually prefer to hear advertisements in podcasts than many other traditional media forms. In fact, 45 percent of listeners visit a sponsor’s website and 42 percent are willing to try a new product or service. That’s the beauty of auditory storytelling: your audience feels a more authentic connection with your brand, leading to stronger relationships and a greater sense of trust.

As a form of entertainment, content marketing tool and advertising platform, podcasts offer endless benefits. Want to learn more about Buffalo’s professional podcast studio, Too Much Neon? Have an idea for a podcast but don’t know where to begin? Contact Michelle and her team. They’ll get you off to a rad start.

In the meantime, we’ll leave you with a list of binge-worthy, popular podcasts to get started with.

Social Pros

Average Show Length: 45 minutes


Winner of the best podcast at the Content Marketing Awards, Jay Baer from Convince & Convert and Adam Brown from Salesforce, sit down each week to interview social media practitioners from a variety of brands, like Dell, Ford and ESPN. They cover important trends in social media marketing, insightful tips and the skills needed to be successful with social media.

Best For: Anyone looking to develop stronger social media skills.

Why You Should Listen:

  • The podcast is applicable to all marketers, from novices to the self-declared social media “experts”
  • The hosts always ask their guest for one specific tip on how to become a “social media pro”
  • The show is professional without being bland or boring

99% Invisible

Show length: 15 Minutes


Roman Mars, the host and producer of 99% Invisible, funded this incredibly popular podcast on Kickstarter, as a way to teach people about the “hidden design” in all things.

Best For: Architect nerds and design enthusiasts, as well as anyone who is intrigued by the hidden and unexpected history behind the items that you use every day.

Why You Should Listen:

  • Roman’s voice is soothing, comforting and captivating all at once
  • Includes dynamic audio content from other videos and news sources
  • Makes you feel a little bit smarter every time you listen to it

Entrepreneur on Fire

Average Show Length: 30 Minutes


Entrepreneur on Fire, hosted by John Lee Dumas, is a daily podcast that interviews entrepreneurs about the process of starting their business. Dumas focuses on his guest’s worst entrepreneurial moments, the steps they took to make their ah-ha moment into success, and the important lessons that they learned along the way. The podcast has over 1400 episodes featuring entrepreneurs such as Barbara Corcoran, Gary Vaynerchuk and Seth Godin.

Best For: Any professional who is looking to create their own startup, find ways to influence their current workplace, or just need a bit of daily inspiration to get them moving.

Why You Should Listen:

  • The “Lightning Round” at the end of every episode gives the audience a ton of insight
  • The length of the show is perfect – not so long that the information is dry or boring, but long enough to get an appropriate amount of information from the guest
  • Dumas captivates and inspires his audience every episode


Show Length: 60 Minutes

Invisibilia, a podcast about the hidden forces behind human behavior, ideas, assumptions and emotions. Lulu Miller, Hannah Rosin and Alex Spiegel combine storytelling and scientific research in a way that makes you question the way that life works.

Best For: Anyone who loves connecting with other people, questioning social norms and exploring the mystery of the human mind.

Why You Should Listen:

  • Amazing characters with bizarre stories and backgrounds featured in every episode
  • The show’s hosts will have you questioning your sanity and the world around you
  • Feels incredibly immersive for a podcast


Show Length: 60 Minutes

A millennial’s Howard Stern, comedian Marc Maron interviews celebrities and other comedian guests on his weekly podcast, WTF. Notable guests include President Barack Obama, Katie Couric, Amy Schumer, John Oliver and Louis CK.

Best For: Someone who loves the appeal of tabloid gossip, but craves more substance and raw emotion in their entertainment.

Why You Should Listen:

  • Maron’s interviews go from being hauntingly depressive to hysterical and personable in minutes
  • There is a huge range of interviews to listen to (761 and counting)
  • The non traditional interview format makes you feel like you’re really getting to know each guest

QUINLAN PODCASTS: (Yeah… you read that correctly)

Field Recordings


Show Length: 30-60 minutes

Yep. Quinlan’s creative director, Frank Conjerti, started Field Recordings with the infamous Ben Kirst, to recognize the often overlooked talents of local musicians, writers, entrepreneurs and athletes. We might be a little biased, but if you’re interested in listening to genuine and funny conversations with some of the less-acknowledged Queen City contributors, Field Recordings is worth a listen. You’re welcome for the shout out, Frank.

The Devil’s Due


Show Length: 60-90 minutes

Believe it or not, it doesn’t stop there. Quinlan’s senior web developer, Drew Celestino, is a casual podcast pro himself. Co-host of The Devil’s Due, Drew and his co-host talk about the Netflix series, “Daredevil” and other series such as “Luke Cage” and “Jessica Jones.” The show delves into the comic book world featuring geek culture news, listener questions and interviews. That’s not all — Drew is also the sound engineer and the web guru for his podcast.

Which podcasts are you listening to? We’d love to find out. Tweet us @QuinlanCompany.

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