Going Company Wide with Social Media


Social media is breaking ground into the marketing field at a quick pace. But it’s also important for the other positions in your company to take advantage of what social networking has to offer.

Social media isn’t worth anything if you don’t use the information you receive to improve your business. Not everyone needs to be actively participating in social networking sites, but they do need to listen to the input and absorb the insights of your audience.

Some people don’t feel comfortable with social networking – so don’t force them! Your company image will improve when people are willingly participating and listening… not when they’re forced. Your more savvy employees should be up to the challenge and eager to learn what social media has to offer.

We all know by now that social media can help with marketing and promotion. Social media can also help with other areas of your business:

  • Product Development: Your staff can get ideas on product improvement and requests.
  • Human Resources: Social networks help in recruiting, competitive hires, and give a glimpse of how your company is viewed externally.
  • Customer Support: Social media gives your customers a chance to ask you questions, give your products praise, and tell you what issues they may have.
  • Business Development: See current market trends, competitor positioning and pricing.
  • Legal or Compliance: Social media allows you to monitor participation and make sure issues are handled in a timely manner.

Remember, the main benefit of social media is the fast flow of communication between you and your customers. It’s important that once you’ve gotten the information you need, you take proper action to improve.

Why Use Twitter?


Why do people use Twitter?
And, more importantly…
How does Twitter help with marketing?

There are a lot of people who don’t understand the uses and advantages of using Twitter, and therefore, they argue with the fact that Twitter really does help in marketing products and spreading the word on brands. Nay-sayers think Twitter is a way to pretend you’re “friends” with celebrities, or to post every detail of your day. It’s not!

Twitter is social networking at its finest. You choose who you follow and who is allowed to follow you. You can re-tweet (RT)  important information, and create lists to narrow your results — among other things.

But why do people use Twitter? Does it make them feel like they’re important, like they have more friends, or is there something more to it?Twitter, in one of its most beneficial advantages, provides you with a live, up-to-date news feed, providing you with the news before many news outlets can. You can search for trends in tweets and reply to other users almost immediately after they post.

Twitter also gives you feedback from customers, consumers, and followers. Mentions of your username (e.g. @QuinlanCompany), are traced back to you so you can review what others are saying about you. This shows you how your brand or company is being received, and can help you change or improve on certain areas if need be.

Twitter helps you reach out to a wider audience, and lets you connect with them on a personal level. Twitter helps promote events and products, getting your word out to the world. It is also a way to share ideas casually all the while connecting to your audience and building relationships with them.

Twitter also helps with search engine rankings. Twitter gives you the ability to share direct links to your sites with millions of users, and the opportunity for those users to RT your link to others. Your search engine rankings will improve the more you use key words, post links, and mention your brand. Frequency is key! Post often and regularly with relevant information to your audience and you will see results.

Don’t have anything to Tweet about? You don’t need to! Let the news and topics come to you. Create a custom news feed. Check your lists. Ask questions. Twitter is custom-made just for you. Give it a chance, and you’ll understand the appeal.

Think Before You Post


Social media spreads your words everywhere… whether you like it or not.

Among larger U.S. companies, 17% have disciplined an employee for violating blog, social media, or message board policies. And this statistic continues to grow.

Social media is an extremely beneficial way to network and market your brand, but when used for recreation, it’s also a way for people to learn a lot about YOU, on a personal level. With the advances in today’s technology, there are countless ways to search keywords and find people – this means finding out what you’re doing and saying on social networking sites. This can be a huge advantage, but it can also come back to haunt you.

Before you start complaining about your job, your fellow employees, your company’s policies, or even worse, your boss, stop and think about what you’re doing! Social media is just that…SOCIAL. The entire world could potentially see what you post. From a marketing standpoint, this is great news! But for someone who isn’t educated on the effects of social media, it can be harmful to your reputation, and may even cost you your job.

In the case of personal social media use, always think of your mother’s advice: “Think before you speak” – except in this case, it’s “Think before you post!”