How to Handle Marketing in a Recession

abstract representation of how to handle marketing in a recession

We’ve all heard the adage, “When times are good, you should advertise. When times are bad, you must advertise.” Quinlan can attest to this, as we’ve navigated through 33 years of challenges, recessions, crises and typical ups and downs that we continue to face today.

The COVID-19 pandemic has thrown many unexpected curve-balls into the US economy. Companies are forced to pause their operations, workers are left without jobs and financial stability is teetering for everyone impacted.

While the future of our country is blurred by many unknowns, one thing remains consistent–the need for strong connections between businesses and consumers. Now more than ever, marketing is critical for building relationships within communities, speaking up about current events and letting consumers know they are always top priority.

According to Forbes, In the aftermath of the 2008 recession, “Those advertisers that maintained or grew their ad spending increased sales and market share during the recession and afterwards.” When brands cut back on their marketing spends, they often lose their “share of mind’ with consumers–causing business to decline and consumers to dissipate.

Right now, consumers need stability. Brands who continue to market themselves as strong, adaptable and supportive under the circumstances resonate with consumers. Continue to market smarter–shifting the dollars you have into tested, reliable programs such as Pay-Per-Click (PPC).

Quinlan can help you navigate these uncertain economic times through strategic content marketing, (it’s our specialty). Take a closer look at our case studies and see what we can do for you.

Contact us today for more information about how Quinlan can grow your business from the bottom up.