Gaining Interest from Pinterest

Quinlan
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Have you heard of Pinterest yet? If not, it’s time to crawl out from the rock you’re living under! Over the past few months, Pinterest has been quickly gaining attention in the social media world. In December, it became one of the Web’s Top 10 Social Networks, according to tracking firm Hitwise. Today, Pinterest has an estimated worth of $1.5 billion, with over 20% of Facebook users visiting the site every day. (source)

So… how does it work? Pinterest is an online bulletin board where users post images and videos and share them with others. It allows users to group these images and videos from other sites and organize them all in one place. Users can see all of their favorite things at once – recipes, Do-It-Yourself projects, inspirational quotes, and fashion, just to name a few. Pinterest also allows users to connect with others – people they may know personally or other “Pinners” with similar interests.

With Pinterest’s growing popularity, marketers are vying for a piece of the action. Businesses are using Pinterest to market themselves and their brands by creating custom boards that feature images related to their field. For example, an airline company can create different boards based on destinations, attractions, and travel recommendations to indirectly market themselves and gain interest in their brand. The site can also be used in more unique ways, through creating boards that may or may not have much to do with your actual business, but somehow tie into your branding or company personality. For a good example of a local organization using Pinterest creatively, check out the Buffalo Sabres Pinterest page.

Another popular way to use Pinterest for marketing is through contests. Lands’ End Canvas, for example, recently created a contest in which fans were asked to pin their favorite items from landsendcanvas.com for a chance to win one of their selections. Contests like this allow consumers to interact with a company and its products, promoting awareness and familiarity with the brand while also generating leads.

Linking Facebook and Twitter pages to Pinterest can also be helpful in generating more “buzz” for your business. As long as it’s done right, getting the most exposure possible will give you a leg up on the competition.

Like any other form of social media, it’s important to consider whether or not Pinterest is right for you and your brand. Marketing on Pinterest may not work for every company or organization, but if it is done in a unique and interesting way, it can surely help bolster your image and drive more traffic to your sites.

Do you think Pinterest is a valuable marketing tool? Share your thoughts by commenting below, or mention us on Twitter @QuinlanCompany!

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