Creating Conversations

Capabilities

All Capabilities

Adifferent kind of agency.

Concept

Strategic campaigns to create conversations

“Most clients are so close to their work that they have a difficult time seeing it objectively. Our job is to look at the client’s customer and develop an understanding of their vision of the brand, and use that information to inform and influence our work and our goals.”

- Frank Conjerti, Creative Director

Construct

Responsive design / Inspired development

“Once we have the client’s objectives, we meet internally to come up with a solution. From wireframing to design to coding to tracking, we work with the client each step of the way to ensure that their needs are met.”

- Gregory Croniser, IT Director

Promote

Organic, earned + paid conversations

“After the goals of a campaign have been established through research, we set up a strategic plan to meet the objectives. We are very goal-oriented, and we select promotion and media based on the objectives of the campaign targets.”

- Malorie Benjamin, Media Director

Review

Success: Measured

"We take pride in real-time analytics and measuring KPIs at regular intervals during a campaign to determine if adjustments are needed on the fly. Then, at the end, we do a team retrospective to evaluate the overall success and discuss "lessons learned" in order to identify improvements for the future."

- Ryan DiMillo, Vice President of Operations

Ideas

The Story Behind the 2015 Quinlan Show Reel

Take a look at our 2015 show reel showcasing our past success and future capabilities.

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Delivering the goods: Our own MacLaine Russell rolls out mobile video game

Inspired by a childhood gaming experience that seemed lost to memory, Quinlan VFX producer MacLaine…

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Quick view: Quinlan's latest digital development work

Over the last quarter, our developers have been busy designing and building websites for several…

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Valentine's Day: Share the Love for Ads

Valentine's Day is upon us- take a look at some creative ads we found that take a unique approach on…

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Meet Grace Gerass, our new digital content coordinator

Our digital content team keeps growing!

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Hard-hitting debate: UberBowl tackles Super Bowl ads

Eager to watch the 2015 Super Bowl ads? Anxiously awaiting the chance to talk some smack? Well,…

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StartUp Grind: Entrepreneurs of Buffalo, Unite!

Calling all aspiring business leaders and innovators. Introduce yourselves to StartUp Grind, a…

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Meet Sarah Miller, our new PR coordinator

We're gonna need a bigger boat: Meet Public Relations Coordinator Sarah Miller, the newest member of…

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How to Dominate Social Media in 2015

Wondering how you can use the best techniques for social media in 2015? Find out how to dominate the…

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Humblebragging: We won 9 MANNY awards

Once a year, MCAN affiliates hold an awards ceremony -- the MANNYs -- and this January, Quinlan took…

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“Either write something worth reading or do something worth writing.”

- Ben Franklin
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