Digital short has message: Address Your Mess

Kristin
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Our digital contest for Uncle Bob’s Self Storage is entering its final week, and the pressure is increasing — who will win the grand prize, which includes airfare and three-day spa vacation for two at the Madarin Oriental, Miami and $500 towards a professional organizer? We have two more weekly winners to add to our Winners’ Circle (it could be you if you enter now!) and we’ll pull a grand prize winner from the group of eight on June 30.

To help keep the contest in the public eye over these final days of the promotion, we produced a video short that we and Uncle Bob’s are sharing heavily in social media. Our goal was to create a quick, funny video that would catch people’s eye and — ideally — entice them to enter the user-generated content-fueled competition.

We shot the video in the driveway of Quinlan Creative Director (Digital) Frank Conjerti’s Kenmore, N.Y. home. Local comedy writer and cameraman Andrew Pasquale filmed the short, Quinlan Director of Content Ben Kirst wrote the script, and Quinlan Vice President of Digital Ryan DiMillo provided on-site direction. Frank starred in the video along with Gabrielle Farah, an aspiring model / photographer and member of the Buffalo Jills. Frank also provided post-production for the film.

Addres Your Mess video shoot

“Projects like these are a lot of fun,” Ben said. “Everyone was really engaged in the creative process and — on an extremely tight schedule and a self-imposed austerity budget — we came up with something that’s sexy, colorful, and funny. And that’s just Frank.”

Learn more about Address Your Mess at the contest microsite.

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