All posts by Sarah Miller

Buffalo and Erie County Botanical Gardens Winner of Quinlan’s Down ‘N Dirty Thirty Contest

Sarah

Drumroll, please!

We are excited to announce the Buffalo and Erie County Botanical Gardens as the winner of our Down ‘N Dirty Thirty Contest! The company will be awarded with $30,000 worth of creative services and begin a new partnership with our agency.

To celebrate 30 years in the advertising agency, we wanted to honor our work by giving back to the local community.

We decided to launch a contest, dubbed Down ‘N Dirty Thirty, that invited Western New York not-for-profits to enter to win $30,000 worth of free creative advertising services.

“We were astonished by the amount of entries we received. It was extremely difficult to choose a winner from so many amazing organizations,” Gary Miller, Quinlan’s president and CEO, says.

After much consideration, we decided to choose the Buffalo and Erie Botanical Gardens as the winner. As part of a new partnership with the company, future work may include branding and video development.

“Our goal is to work with Quinlan to create a fresh identity for the Botanical Gardens and we are very excited to partner with this agency on some new marketing efforts,” David Swarts, the Buffalo and Erie County Botanical Gardens’ president and CEO, says.

We are looking forward to working together and beginning this new partnership!

Want to talk all things advertising? Tweet us @QuinlanCompany or find us on Facebook.

The Best Bracket Bracket Challenge

Sarah

8 best March madness brackets that have nothing to do with basketball

 

Hey, the Madness ain’t over yet. I mean, some of us still have a “vested interest” in tonight’s championship game (let’s go Gonzaga!). To celebrate, we’re here to bring attention to some creative, weird and clever matchups that have nothing to do with basketball. Putting sports aside, we created our own bracket of the best brackets that this fad called the “internet” has to offer.  Starting with our Elite 8, we cover all things pop culture, food, humor and a sprinkle of politics.

Ready, set, April Madness.

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Matchup 1: Donald Trump vs. Best Animals on the Internet

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The Daily Show created Third Month Mania to determine the greatest tweet of all time from President Donald Trump. The bracket encompases tweets to President Trump’s enemies as well as celebrities. From calling out the haters to spreading fake news, Third Month Mania broke down all of Trump’s best tweets based on the number of likes and retweets.

 

Marketing Madness: The Most Awesome Animals on the Internet Bracket

We couldn’t comb the internet and not end up with some cute animals, right? This year, Snap App used its marketing magic to make a bracket of the most awesome animals on the internet. By combining the participation of internet-savvy marketing pros (which the company says is key to the actual March Madness brackets) and the variability of the animals, Snap App created a timely bracket that got people involved – even if they didn’t pay attention to the basketball games playing on their office TV.  And spoiler alert: cats eventually reigned supreme in this showdown.

 

Our Winner: Donald Trump

Humor wins our hearts with round one. Although cute puppies and kittens tend to rank high in search, this time our President wins the popular vote.

 

Matchup 2: TV Couples vs. TV Theme Songs

2017 TV Couples March Madness Challenge

Zimbio, known for spreading news about television and entertainment as well as curating some amusing quizzes, created its very own 2017 TV couples bracket. The ultimate winners were Clarke and Lexa from the hit television show Shadowhunters.

 

Bracket Madness: TV Theme Songs Bracket

For The Win set out to determine the best TV theme songs (hitting us all hard with a hammer of nostalgia). Polls opened with hits from The Fresh Prince of Bel Air, Saved by the Bell, The Addams Family and Curb Your Enthusiasm. Will Smith took home the gold as the first bracket winner of best TV theme song for the Fresh Prince, beating out Cheers.

 

Our Winner: TV Theme Songs

Sometimes all you need is the theme song of your favorite tv show to get you through the day. Hey, remember the jingle to our agency sitcom?

 

Matchup 3: Fast Food vs. Bar Food

March Madness: Bar Food Brackets

What better way to celebrate March Madness than with delicious bar food? Since Buffalo’s well-known for having great spots to eat and drink during March Madness, we were excited to see how well this bracket would perform. Created by Eat This, the Best Bar Food bracket was the perfect way to nominate your favorite bar bites without consuming all of the calories – unless you already have, that is. Sweet potato fries came in as the final winner as it battled against a grilled chicken cobb salad.

Because you don’t win friends with salad. And we’ll take the carbs.

 2017 Fast Food Bracket

Craving something salty? Fast food lovers beware – this bracket may make you hungry. For the Win and USA Today Sports created the 2017 Fast Food Bracket to determine which chain would be crowned the best in America. Voting was easy for this one – choose based on your favorite meal, beverage or even cost and convenience. The final matchup was Firehouse Subs vs. Five Guys, where Firehouse Subs took home to trophy as the best fast food champion.

 

Our Winner: Fast Food

With a number of employees suffering from fast-food addiction, it only makes sense to go with our guts on this one.

 

Matchup 4: Hot Dogs vs Wings

Hot Dog Madness

Let’s face it, you can’t truly experience a baseball game without a good hot dog. That’s why the National Hot Dog and Sausage Council wanted to find the best hot dog in the Major Leagues with the 2017 Hot Dog Madness bracket. The ultimate winner, chosen by fans, was the Boston Red Sox.

 

2017 Chicken Wing Tournament 

While we may be known for Sahlen’s hot dogs, Buffalo is also well-known for our amazingly wings. This year, Buffalo Eats decided to cook up their own bracket for March Madness with their 2017 Chicken Wing Tournament. The tournament ended with Bar Bill Tavern reigning as best place for wings.

 

Our Winner: Hot Dog

Although we come from the land of delicious Buffalo wings, we’re choosing hot dogs for this round. It may be our undying love for Sahlen’s shining through, but it’s a less-messy, delicious option for most sporting events and you can top it with anything you want. Even KFC. (Notice a trend?)

 

Championship Round

Boy, what an exhausting first round. After a quick and painless Final 4, we decided TV Theme Songs and Fast Food will battle for the Best Bracket Bracket Championship.

And the winner is…

For The Win’s 2017 Fast Food Bracket is our Best Bracket Bracket Challenge champ this year! To celebrate, we welcome everyone to dive into a bucket of their favorite fried goodness while they watch the real-life title game.

Want to talk fast food or basketball? Or we can get back to work and talk advertising if you’d like. Tweet us @QuinlanCompany and follow us on Instagram @QuinlanCompany.

5 Brands That Are Taking Advantage of the Pokémon Go Fandom

Sarah

You’re probably tired of hearing about the Pokémon Go hype. Or maybe you aren’t, since you’re a tad obsessed yourself. Either way, we’ve got some news — it’s not going away just yet. In fact, it’s just getting started. And marketers are taking note.

Pokémon Go exploded when it first became available as a mobile game and quickly went viral without big marketing efforts in July 2016. In less than seven days, it surpassed Instagram and Snapchat with over 6 million mentions on social media. The game also generated more downloads and revenue than any other iPhone app after two days of its launch, making it the no. 1 free iPhone app to this day.

With brands everywhere hopping on the Pokémon bandwagon, agencies and marketers are scrambling to create strategies involving augmented reality that will find the same success.

Take a look at five brands with clever Pokémon Go marketing strategies:

1. Stonyfield Yogurt: Targeted Mobile Ads

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Businesses are pretty limited when it comes to advertising on the app’s platform, which means they have to think outside the box if they want to take advantage of the game’s momentum. Stoneyfield, a yogurt brand, teamed up with mobile advertising company Aki Technologies to do just that.

The company began to strategize with Aki Technologies on advertising potentials and developed a mobile campaign with targeted game-themed ads for Pokémon Go players with the tagline “Time to catch a Stonyfield.”

So, how did it work? Stonyfield’s app was served to users within five minutes of visiting a Pokéstop. Since apps aren’t allowed within the Pokémon app, they would appear when the user opened a different app.

Each ad links to a store-locator feature on Stonyfield’s website that finds nearby retailers and stores that sell the brand’s yogurt.

Aki Technologies was able to match location data from 10,000 Pokéstops across the U.S. and uncover which apps are most frequently used by consumers. The data collected will also be able to tell where people are playing the Pokémon Go game in order to run even more advanced campaigns in the future.

 

2. Lyft: Fare Discounts

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With Pokémon drawing millions of players into the streets of America, it’s no wonder why transportation companies would want to find clever ideas to attract players as they go.

Lyft was quick to take advantage of the Pokémon craze, offering 20 percent discounts to Pokémon Goers traveling from spot to spot. The idea behind “Ride to Catch ‘Em All” was simple: Lyft hoped Pokémon Go users  would use its service for their travel needs in the future. The promotional materials appeared on a landing page for Lyft’s website where users sign in, but there was one catch: players had to act fast, since the offer began on July 18 and ended on July 24.

With the game pushing people to explore new destinations in various cities, a Lyft ride can certainly help get them to places quicker and may be more reliable (and safer) than the personal chauffeurs making money offering rides for players roaming the streets.

 

3. T- Mobile: Promotional Programs

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Whoever said catching Pokémon would be free? Gaming all day can quickly eat through that data. That’s where T-Mobile stepped in with a clever offer gamers couldn’t refuse: T-Mobile Tuesdays.

T-Mobile Tuesdays is a promotional program where the company hands out deals and discounts through its app. The weekly freebies include treats, games and now a year of free Pokémon Go data. #Winning.

In its first week, promotion winners also received a free Pokémon Go care package, which included a free Wendy’s Frosty, 50 percent off of certain mobile accessories (including battery packs) and a free Lyft ride up to $15.

 

4. Huge Café: Lures

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Lures are a popular Pokémon Go feature that were designed to increase the chances of a creature encounter wherever you go (for a certain amount of time). Naturally, it was only a moment of time before a business took advantage of it.

Ad agency Huge hopped on the idea. Huge Café, the agency’s own cafe, is located between two very busy PokéStops. The agency placed lures in the area in order to spawn Pokémon to a new location. The result? More traffic and more sales.

The café now even offers phone charging stations and special cards that allow customers to get a free steamed bun if they captured a Pokémon. Free treats and additional battery life? You can’t go wrong there.

5. McDonald’s: Sponsored Locations

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Although Japan had to wait a few more days than everyone else to have Pokémon Go available for download, when the country did get it, it had something that other countries did not: sponsored locations. On July 20th, McDonald’s in Japan was chosen to be the first sponsored location for Pokémon Go.

McDonald’s partnered with Niantic (creator of Pokémon Go) to create a unique ad that players would not typically see in any other game. The team created “gyms” where Pokémon can be battled or trained by users at a specific retail location — a move that could drive traffic and sales.

This move will be something to watch, since it will most likely be replicated in other countries.

Augmented Reality: Something to keep an eye on

 

As Pokémon Go continues to evolve, it will be interesting to see what this means for the future of augmented reality.

In the meantime, don’t forget to check out PokeVision to find the best stops nearest you — Buffalo is filled with them.

Want to chat all things Pokémon Go? Tweet us @QuinlanCompany or find us on Facebook.

 

Chasing Awards & Finish Lines: What We’ve Been Up To

Sarah

 

Creating a sitcom, taking home some hardware and running 5KS: it’s been a pretty busy month for Quinlan. You may have heard how we held our season two premiere of Casual Fridays at the University at Buffalo’s Center for the Arts, but that was only the beginning.

Here’s what we’ve been up to.

The 27th Annual Excalibur Awards

Everybody loves winning awards — but it’s pretty cool when it’s something you’ve never accomplished before. This year, we took home a bronze at the 27th Annual PRSA Buffalo Niagara Excalibur Awards, which took place at the Tralf. Our project for our client Apple Rubber: Generating Leads through Apple Rubber’s Ebooks for Oil and Gas, Medical Seals and  Urethane, won under the tactics-online communications category.

We enjoyed a few buzzword-themed cocktails, a delicious buffet and learning about what our PR colleagues have been up to in Buffalo.

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As part of our professional development, employees at Quinlan are encouraged to participate in local organizations. Grace Gerass, our digital content coordinator, and I, have become active members of PRSA, where we joined the PRSSA Liaison Committee — a group that works towards bridging the gap between the professional and student chapters.

As part of my role on the committee, I created the Peak Performer award. This honor encourages graduates to become a member of PRSA’s Buffalo Niagara chapter by paying for their first year of dues. Nick Maxwell and Zach Reese, two ambitious and passionate PR students from Buffalo State College, took home the inaugural award.

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(Left to Right: Zachary Reese, Nicholas Maxwell and Marcene Robinson, PRSSA Chapter Liaison )

A casual Thursday race.

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We took one for the team this past week at the JP Morgan Corporate Challenge. This year, Buffalo celebrated its 36th year running with 12,488 runners from over 380 companies.

Twelve Quinlanites signed up and arrived in style with Casual Fridays attire. Our creative team designed t-shirts featuring some of the weirdest quotes from our sitcom as well as blue koozies for those post-run carbs.

After the run, we celebrated with our client, Apple Rubber, at a tent filled with food catered from Charlie the Butcher. Let’s just say we had a great time without having any great times (with the exception of Michael, who put us all to shame).

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What’s coming up?

We’ve had a busy year so far, but summer is just beginning. For our monthly luncheon, we have 716 Food Truck making a visit the last Thursday of June. We’re also releasing our third episode of Casual Fridays on July 1 (trust us – you’ll want to see this one).

We look forward to the advertising events to come this summer. Want to chat? Tweet us @QuinlanCompany.

Weird but Wonderful: Welcome to Season 2 of Casual Fridays

Sarah

We heard you wanted more — and more you shall receive. Quinlan’s original Casual Fridays video series is back with the all new second season you’ve been waiting for. Brace yourselves. It’s about to get weird.

A Night on the Blue Carpet

 

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To get the ball rolling for season two, we invited our friends, family, colleagues and clients to a launch night that was… unique. More than 120 people showed up to support us at UB’s Center for the Arts, where we treated them to an advanced screening of the first three episodes of season two, a photo booth, awesome appetizers and our signature cocktail (or as we like to call it: liquid denim).  

Want to see how it went? Check out our photo gallery.

 

Season Two: A Little Wiser, A Lot Funnier

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What’s new about the show, you ask? For one, we stepped up our production game with cinematographic help from Chris Santucci, art direction from Nikki Styliades and sound expertise from Ryan Howze (you guys rock, never change). We also recruited more of our own agency employees for acting talent. As it turns out, we’re pretty damn good.

With more than half of season one videos rated close to 100 percent in viewer engagement, we knew we had to turn it up a notch for season two.

“Last year we were really focused on injecting humor into thought leadership segment,” Frank Conjerti, Quinlan’s creative director and creator of Casual Fridays says. “This year, the humor took over. We reviewed the detailed video analytics from season one and that influenced our creative decisions for season two. When we took more creative risks, our viewer engagement numbers skyrocketed – that and making a sitcom sounded a lot more fun.”

Season two features eight new episodes that will be released each Friday starting June 17. Check out episode one from season two below.

 
Like what you see? Tweet us at @QuinlanCompany.