Ideas

Case studies of our team’s recent work, industry news and trends and some fun stuff, too.
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The Best Bracket Bracket Challenge


Hey, the March Madness isn’t over yet. To celebrate, we’re here to bring attention to some creative, weird and clever matchups that have nothing to do with basketball.

nonprofit content strategy

How to Make the Most of Your Nonprofit’s Content Strategy


You’ve built your brand, seen success in your agency and now you’re wondering how to use your talents to give back to your community. Pro bono work is a professional form of volunteerism that uses specific skills to provide free services to organizations that couldn’t otherwise afford them. So, why pro bono? Build your agency’s […]

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10 Things You Need to Do In Buffalo this Winter


As Buffalonians, we’re winter pros. We’ve survived the Blizzard of ‘93, the December Storm of ‘01, the October Surprise of ‘06, and the North American Winter Storm in ‘14. So, chances are you already have kitty litter in your truck, bags of salt piled on your front porch and your snow boots readily available. But, […]

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5 Popular Podcasts You Should Download Right Now


Last week, Michelle Miller Levitt, CEO of Too Much Neon, Buffalo’s first professional podcast service, visited Quinlan to discuss the impact of podcasting on content marketing. We learned a ton about Too Much Neon’s services — and even more about the benefits of podcasts. Let’s talk podcasts According to Edison Research, 98 million Americans have […]

content marketing higher education

How to Attract College Students with Content Marketing: A Case Study


With a majority of prospective college students engaged in social media, it can be difficult for universities to create compelling content that connects. Here’s how we utilized content marketing for one of our higher education clients.