Small Business Survival Guide: How to Market Through Unfamiliar Channels

abstract representation of small business survival guide: how to market through unfamiliar channels

The COVID-19 pandemic has left businesses faced with many challenges as customers and staff are advised to stay home. Conducting sales, connecting with consumers and remaining relevant are all critical during a crisis, but not always easy to achieve. 

For small businesses, finding ways to adapt and rely on digital and social media platforms is key to maintaining your bottom line. Here’s some of our best recommendations for what you can do keep your small business from sinking during this trying time: 

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  • Get on social media and connect with your consumers
    • Keep your audience up to date with news, announcements and what you’re doing to keep your staff and community safe
    • Engage with customers, answer questions, keep talking
  • If you don’t have social media, create one now!
    • Create a Facebook or Instagram account to start connecting with consumers
    • Post daily images or videos with special offers and positive messaging
  • Engage with other small businesses on social platforms
  • Research website builders such as WIX, Squarespace and Shopify to see which platform best meets your business needs
    • Outline what you want to do with your website, what your business needs are and what features you would like to see on your site
  • Based on your research, build a website through your preferred provider
    • What you’ll need: domain name, business email address, website template design, a logo, high-quality images, strong written language, google analytics
  • Promote sales and special offers through email and social media
    • Entice customers to keep shopping, whether it’s through an online shop or traveling for takeout service
  • Subscribe to WooCommerce to sell products online
    • Set up your customizable, open-source online store with step-by-step instructions
    • Offer flexible and secure payments. WooCommerce allows customers to pay with major credit cards, bank transfers, checks, PayPal, Square, Apple Pay and more
    • Manage your inventory, customer orders and shipments directly through the platform
  • Save on postage through or other online postage services
  • Get creative with streaming
    • Use Zoom or other video chat applications to host fun events for your customers, whether that be online workout classes, trivia night or any other interactive theme you can think of

As a small business with 33 years in the industry, Quinlan is here to help you navigate through these difficult times. Let’s talk today and figure out what content marketing can do for you.