Content that inspires.

Ideas that inspire us are everywhere — you just have to know how to recognize them. Our blog is a collection of our own big ideas, important news and thought leadership that we hope inspires you, too.

Sep3

Nostalgia in Advertising: from Past to Present

By Ryan Weatherbee

When it comes to advertising, one of the most reliable tools is nostalgia. Regarded as a sentimental longing for the past, this emotion is among the most powerful that we can experience. It has been shown that ads with nostalgic elements are perceived as more enjoyable than those without, and they also enhance emotional connection.

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