- Content Marketing
Apple Rubber owns two separate blogs; one for industry news and trends, and the “Hot Topics” blog that is written by engineers, for engineers. The two blogs received a lot of positive feedback. To take this content a step further, Quinlan presented the company with the concept of using their educational content and developing a certification program aimed at students and engineers looking to sharpen their skills.
Quinlan created Apple Rubber Academy — a free, five-chapter certification course that allows users to sharpen their skills on rubber materials, sealing best practices and engineering quality. Each chapter includes a written curriculum, a training video and a quiz. Upon completion, users must pass a final exam to obtain certification.
In this first year alone, over 100 people registered to participate in Apple Rubber Academy's training courses. The program saw 87 percent average engagement across the entire series. Apple Rubber Academy has been successful in positioning Apple Rubber as a thought leader across the engineering community.