Sahlen's is a well-recognized and locally celebrated packing company that produces fresh, high-quality meat products. Their goal was to increase brand awareness beyond Western New York as their products begin distribution in Florida, North Carolina and South Carolina.


Using both Facebook and Instagram, we targeted grocery shoppers that purchase meat regularly or have demonstrated interests in related pages. Using creative that consists of a variety of posts to keep the audience engaged and encourage them to try Sahlen's products, we geo-targeted our ads to a 4-mile radius around store locations where Sahlen's Hot Dogs are currently sold within the Florida and Carolina regions.

In the first year, Sahlen's gained 823 new followers, had over 1.7 million impressions and 273,234 post engagements.