AOR Since 2013
Thriving in a digital world
Mokon is a leading manufacturer of custom heating and cooling process temperature control systems. For over 65 years, Mokon has focused on reaching engineers and procurement professionals across multiple industries including composites, pharmaceuticals, chemical processing and more.
Mokon engaged Quinlan to help increase lead generation and sales for the company.
Quinlan identified Mokon's greatest opportunity to grow by shifting from traditional media to a more digital strategy. This included establishing trade media programs, PPC campaigns, and updating the website in order to provide prospects with the tools and content they needed to make purchasing decisions.
As a result of Mokon's willingness to trust Quinlan and embrace digital media, they have been rewarded with double digit growth in leads, web sales, and total sales each year.
Mokon continues to be the leader in the circulating liquid temperature control systems space - launching new product lines and working closely with critical medical and pharmaceutical companies to help accelerate the development of a COVID-19 vaccine.
Convert website into a tool for lead qualification and lead generation. Through gated industry content, detailed product pages and bulletins, and a product wizard tool – we are providing prospects and existing customers with crucial information while also creating more qualified leads for Sales.
Pura-Therm and Xtreme-Therm
Launched new product lines and created sub-brands that directly appeal to their new priority audiencesin specific industries.
Established templates for whitepapers, bulletins, and industry content to keep revisions down while increasing brand consistency across all verticals.
Establish Mokon as a leader in space through dedicated trade program and strategy focused on capabilities and thought leadership.