{"id":46,"date":"2020-04-08T11:56:05","date_gmt":"2020-04-08T11:56:05","guid":{"rendered":"https:\/\/www.quinlanco.com\/blog\/?p=46"},"modified":"2024-10-22T15:45:09","modified_gmt":"2024-10-22T15:45:09","slug":"how-to-handle-marketing-in-a-recession","status":"publish","type":"post","link":"https:\/\/www.quinlanco.com\/blog\/how-to-handle-marketing-in-a-recession\/","title":{"rendered":"How to Handle Marketing in a Recession"},"content":{"rendered":"\n

We\u2019ve all heard the adage<\/a>, \u201cWhen times are good, you should advertise. When times are bad, you must advertise.\u201d Quinlan can attest to this, as we\u2019ve navigated through 33 years of challenges, recessions, crises and typical ups and downs that we continue to face today. <\/p>\n\n\n\n

The COVID-19 pandemic has thrown many unexpected curve-balls into the US economy. Companies are forced to pause their operations, workers are left without jobs and financial stability is teetering for everyone impacted. <\/p>\n\n\n\n

While the future of our country is blurred by many unknowns, one thing remains consistent\u2013the need for strong connections between businesses and consumers. Now more than ever, marketing is critical for building relationships within communities, speaking up about current events and letting consumers know they are always top priority. <\/p>\n\n\n\n

According to Forbes<\/a>, In the aftermath of the 2008 recession, \u201cThose advertisers that maintained or grew their ad spending increased sales and market share during the recession and afterwards.\u201d When brands cut back on their marketing spends, they often lose their \u201cshare of mind\u2019 with consumers\u2013causing business to decline and consumers to dissipate. <\/p>\n\n\n\n

Right now, consumers need stability. Brands who continue to market themselves as strong, adaptable and supportive under the circumstances resonate with consumers. Continue to market smarter\u2013shifting the dollars you have into tested, reliable programs such as Pay-Per-Click (PPC). <\/p>\n\n\n\n

Quinlan can help you navigate these uncertain economic times through strategic content marketing, (it\u2019s our specialty). Take a closer look at our case studies<\/a> and see what we can do for you. <\/p>\n\n\n\n

Contact us<\/a> today for more information about how Quinlan can grow your business from the bottom up. <\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019ve all heard the adage, \u201cWhen times are good, you should advertise. When times are bad, you must advertise.\u201d Quinlan can attest to this, as we\u2019ve navigated through 33 years of challenges, recessions, crises and typical ups and downs that we continue to face today. The COVID-19 pandemic has thrown many unexpected curve-balls into the<\/p>\n","protected":false},"author":1,"featured_media":47,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,1],"tags":[],"yoast_head":"\nHow to Handle Marketing in a Recession - Quinlan Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.quinlanco.com\/blog\/how-to-handle-marketing-in-a-recession\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Handle Marketing in a Recession - Quinlan Blog\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve all heard the adage, \u201cWhen times are good, you should advertise. When times are bad, you must advertise.\u201d Quinlan can attest to this, as we\u2019ve navigated through 33 years of challenges, recessions, crises and typical ups and downs that we continue to face today. 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