{"id":193,"date":"2021-04-19T18:51:20","date_gmt":"2021-04-19T18:51:20","guid":{"rendered":"https:\/\/www.quinlanco.com\/blog\/?p=193"},"modified":"2024-11-08T13:47:41","modified_gmt":"2024-11-08T13:47:41","slug":"how-to-find-the-right-marketing-tactic","status":"publish","type":"post","link":"https:\/\/www.quinlanco.com\/blog\/how-to-find-the-right-marketing-tactic\/","title":{"rendered":"How to Find the Right Marketing Tactic"},"content":{"rendered":"\n<p>Finding the right marketing tactic for your business can be a challenge. Whether your goal is to boost brand awareness, increase engagement, or drive traffic and sales to your website, there are multiple marketing tactics to choose from. Here is a quick list to help you find the right strategy for you and your business.<\/p>\n\n\n\n<h2><strong>Email Automation<\/strong><\/h2>\n\n\n\n<p><strong>When to use: <\/strong>If you\u2019re looking to build customer relationships and engage with a targeted audience.&nbsp;<\/p>\n\n\n\n<p>Email automation involves strategically sending content to consumers based on a set of predetermined rules. Based on the actions that consumers take online, personalized and targeted emails will be automatically sent to their inbox. Online automation software such as <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MailChimp<\/a> or <a href=\"https:\/\/www.drip.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Drip<\/a> make it easy to develop emails ahead of time and set up the rules for deployment. This can be a really powerful and effective strategy. In fact, <a href=\"https:\/\/mailchimp.com\/marketing-glossary\/email-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">72% of customers<\/a> only respond to marketing messages that target their interests specifically.&nbsp;<\/p>\n\n\n\n<h2><strong>Retargeting Campaigns<\/strong><\/h2>\n\n\n\n<p><strong>When to use: <\/strong>If you\u2019re looking to keep consumers engaged with your brand and promote future sales.&nbsp;<\/p>\n\n\n\n<p>One of the best ways to stay engaged with consumers is to<a href=\"https:\/\/audiencex.com\/finding-the-best-digital-marketing-tactics-for-your-campaign-goals\/\" target=\"_blank\" rel=\"noreferrer noopener\"> retarget<\/a> those who have already visited your website. To do this, you can set up triggers on specific web pages that automatically send an advertisement after consumers visit to keep your brand top of mind. For example, if you want to retarget consumers who have recently visited your product page, you can set up an automated ad that will encourage them to come back after they leave without purchasing. The goal of retargeting is to help re-engage consumers and drive them further down the sales funnel.&nbsp;<\/p>\n\n\n\n<h2><strong>Pay Per Click (PPC)<\/strong><\/h2>\n\n\n\n<p><strong>When to use: <\/strong>If you\u2019re looking to drive traffic to your website.&nbsp;<\/p>\n\n\n\n<p>PPC is a form of paid digital marketing in which you only pay when someone clicks the advertisement. In other words, this is a way of only paying for the people visiting your website, rather than recruiting visits organically. This is a popular strategy, as <a href=\"https:\/\/blog.hubspot.com\/marketing\/ppc\" target=\"_blank\" rel=\"noreferrer noopener\">45% of small businesses<\/a> are using paid ads. When executed correctly, PPC can generate quality leads.&nbsp;<\/p>\n\n\n\n<h2><strong>Influencer Marketing<\/strong><\/h2>\n\n\n\n<p><strong>When to use: <\/strong>If you\u2019re working to raise brand or product awareness, as well as driving traffic to your website or social media pages.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/influencermarketinghub.com\/what-is-influencer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Influencers <\/a>are prominent social media figures with large followings who endorse products or services. Influencer marketing involves collaborating with these public figures to spread the word about your brand. Because influencers are marketing directly to their audience, it\u2019s important that your brand\u2019s audience aligns with theirs to ensure you\u2019re targeting the right people. You don\u2019t need to book a major celebrity to utilize influencer marketing. Smaller, local figures can still have a big impact on driving traffic to your website and boosting brand awareness.&nbsp;<\/p>\n\n\n\n<h2><strong>Want to learn more about marketing strategies?<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.quinlanco.com\/contact-us\/\">Contact us<\/a> today for more information.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finding the right marketing tactic for your business can be a challenge. Whether your goal is to boost brand awareness, increase engagement, or drive traffic and sales to your website, there are multiple marketing tactics to choose from. Here is a quick list to help you find the right strategy for you and your business.<\/p>\n","protected":false},"author":1,"featured_media":220,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Find the Right Marketing Tactic - Quinlan Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.quinlanco.com\/blog\/how-to-find-the-right-marketing-tactic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Find the Right Marketing Tactic - Quinlan Blog\" \/>\n<meta property=\"og:description\" content=\"Finding the right marketing tactic for your business can be a challenge. Whether your goal is to boost brand awareness, increase engagement, or drive traffic and sales to your website, there are multiple marketing tactics to choose from. Here is a quick list to help you find the right strategy for you and your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.quinlanco.com\/blog\/how-to-find-the-right-marketing-tactic\/\" \/>\n<meta property=\"og:site_name\" content=\"Quinlan Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-19T18:51:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-08T13:47:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.quinlanco.com\/blog\/wp-content\/uploads\/2021\/04\/Marketing_Tactic.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"3 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.quinlanco.com\/blog\/#website\",\"url\":\"https:\/\/www.quinlanco.com\/blog\/\",\"name\":\"Quinlan Blog\",\"description\":\"Just another WordPress site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.quinlanco.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.quinlanco.com\/blog\/how-to-find-the-right-marketing-tactic\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.quinlanco.com\/blog\/wp-content\/uploads\/2021\/04\/Marketing_Tactic.jpg\",\"width\":1200,\"height\":1200},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.quinlanco.com\/blog\/how-to-find-the-right-marketing-tactic\/#webpage\",\"url\":\"https:\/\/www.quinlanco.com\/blog\/how-to-find-the-right-marketing-tactic\/\",\"name\":\"How to Find the Right Marketing Tactic - Quinlan Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.quinlanco.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.quinlanco.com\/blog\/how-to-find-the-right-marketing-tactic\/#primaryimage\"},\"datePublished\":\"2021-04-19T18:51:20+00:00\",\"dateModified\":\"2024-11-08T13:47:41+00:00\",\"author\":{\"@id\":\"https:\/\/www.quinlanco.com\/blog\/#\/schema\/person\/a49ebe5e185217beb853a5f8a340938d\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.quinlanco.com\/blog\/how-to-find-the-right-marketing-tactic\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.quinlanco.com\/blog\/how-to-find-the-right-marketing-tactic\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.quinlanco.com\/blog\/how-to-find-the-right-marketing-tactic\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.quinlanco.com\/blog\/\",\"url\":\"https:\/\/www.quinlanco.com\/blog\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.quinlanco.com\/blog\/how-to-find-the-right-marketing-tactic\/\",\"url\":\"https:\/\/www.quinlanco.com\/blog\/how-to-find-the-right-marketing-tactic\/\",\"name\":\"How to Find the Right Marketing Tactic\"}}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.quinlanco.com\/blog\/#\/schema\/person\/a49ebe5e185217beb853a5f8a340938d\",\"name\":\"lanasa\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.quinlanco.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fe485cbe8daec1c3cc2c2502d624f19a?s=96&d=mm&r=g\",\"caption\":\"lanasa\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.quinlanco.com\/blog\/wp-json\/wp\/v2\/posts\/193"}],"collection":[{"href":"https:\/\/www.quinlanco.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quinlanco.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quinlanco.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quinlanco.com\/blog\/wp-json\/wp\/v2\/comments?post=193"}],"version-history":[{"count":2,"href":"https:\/\/www.quinlanco.com\/blog\/wp-json\/wp\/v2\/posts\/193\/revisions"}],"predecessor-version":[{"id":221,"href":"https:\/\/www.quinlanco.com\/blog\/wp-json\/wp\/v2\/posts\/193\/revisions\/221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quinlanco.com\/blog\/wp-json\/wp\/v2\/media\/220"}],"wp:attachment":[{"href":"https:\/\/www.quinlanco.com\/blog\/wp-json\/wp\/v2\/media?parent=193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quinlanco.com\/blog\/wp-json\/wp\/v2\/categories?post=193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quinlanco.com\/blog\/wp-json\/wp\/v2\/tags?post=193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}