{"id":136,"date":"2020-08-31T05:45:00","date_gmt":"2020-08-31T05:45:00","guid":{"rendered":"https:\/\/www.quinlanco.com\/blog\/?p=136"},"modified":"2024-10-22T15:36:36","modified_gmt":"2024-10-22T15:36:36","slug":"achieving-agency-in-house-harmony","status":"publish","type":"post","link":"https:\/\/www.quinlanco.com\/blog\/achieving-agency-in-house-harmony\/","title":{"rendered":"Achieving Agency & In-House Harmony"},"content":{"rendered":"\n

At Quinlan, we believe the common saying \u201ctwo hands are better than one\u201d should apply to in-house marketing teams and digital agencies because we know how it can be done right. We believe in starting every relationship the same way, by getting to know each other and understanding your audience and business objectives through an initial discovery phase beginning with the completion of our iQ form. While some agencies are scared away by clients with strong in-house teams, we get excited.<\/p>\n\n\n\n

We\u2019ve partnered with in-house marketing departments in the past and know what it takes for both teams to succeed. Our job is to take your company\u2019s marketing efforts to the next level, not take over. One of our memorable partnerships involved an anime artist, a gaming convention and free samples. <\/p>\n\n\n\n

Here\u2019s how we did it<\/strong><\/h2>\n\n\n\n

Our client Mentholatum, a global producer of non-prescription health care products, approached us to help promote their Japanese-based lifestyle eye drop brand Rohto Jolt<\/a>. We recognized limitations in reaching their Gamer target audience on social media and recommended a more personal way to reach them. Our goal was to get the product directly into the hands of their target audience and build brand credibility within the gaming community. Quinlan worked with Rohto Jolt to secure a prime booth position at PAX East<\/a>, one of the nation\u2019s largest gaming conventions held in Boston, MA. <\/p>\n\n\n\n

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With a short lead time, we concepted a booth theme with interactive elements to encourage attendees to engage with our display. This concept involved free anime portraits from a Tokyo-based anime artist<\/a> to connect with the brand\u2019s roots in Japan and gamers excited about anime. The booth backdrop had a monitor fixed within the structure to showcase brand creative and anime portraits from convention attendees. Plus, we hired brand ambassadors and maximized our booth\u2019s footprint to stage several product sampling opportunities.<\/p>\n\n\n\n

We collaborated with Mentholatum\u2019s design team to finalize the booth design and banner up artwork. Quinlan handled the initial design concepting and production, and Mentholatum added all-new brand elements and refinements.<\/p>\n\n\n\n

Beyond collaboration<\/strong><\/h2>\n\n\n\n

 To ease the flow of show day, we took on the responsibilities of planning and coordinating event details to ensure the booth was a success. Some of the groundwork we finalized included: <\/p>\n\n\n\n