Buffalo Bills' Preseason Game :30 TV spot

For years, Sahlen's has been the official hot dog of the Buffalo Bills. So why not scream it from the rooftops? Quinlan was tasked with creating a 30-second broadcast television spot for the company that would air during each of the Buffalo Bills' preseason games.

At the time, we were knee-deep in a Sahlen's rebrand, so we wanted to be as high impact as possible without reinventing the wheel. We decided to create a video that focused on Bills fans' two favorite things: football and food (especially Sahlen's hot dogs).

For years, Sahlen's has been the official hot dog of the Buffalo Bills. So why not scream it from the rooftops?
sahlen video production
sahlen commercial production