Life Storage

"Built By Us"

The Things We Keep Because Video Series

Our client Uncle Bob's Self Storage acquired Life Storage and decided to rebrand, taking on Life Storage as their new company name. Life Storage wanted to show their existing and potential customers that their brand was about more than just self storage. Our goal was to connect with customers on a deeper level and make Life Storage top of mind should the need for storage arise.

In response, Quinlan developed a three-part video series titled The Things We Keep Because. Each video featured real-life situations that tied back to the inexpressible connection we have with our personal items and how self storage can play a role in protecting those cherished belongings. In Built By Us, a family visits their storage unit for one last trip down memory lane before a daughter departs for college. In My Father, a young woman remembers her father and his legacy during one of the most nerve-racking moments of her life. And in Sisters, a shared moment helps two very different sisters reconnect.

The series was well received by customers and successfully transitioned Uncle Bob's Self Storage to Life Storage. To date, the videos have received nearly 1.4 million views, 2,500 reactions and over 700 shares on Facebook alone.

The series has received nearly 1.4 million views, 2,500 reactions and over 700 shares on Facebook alone.

"Sisters We'll Be"

"My Father Once Told Me"