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The Foamworks Studio case study paints an excellent picture on how Quinlan & Company can provide complete services to help launch not only new products, but a whole new division for a company.
Our client, TMP Technologies, Inc. created their Foamworks Studio division after identifying opportunities in the arts and crafts market for its foam products expertise and experience. From brushes and rollers to daubers and swabs, Foamworks Studio offers a wide variety of unique foam tools.
Quinlan & Company worked with TMP to develop a complete program to introduce Foamworks Studio including:
- Logo and corporate identity design with a bright, colorful look that appeals to the arts and crafts audience
- Packaging design and point-of-purchase display
- Promotional literature, price lists and order forms
- Trade show booth design and development
- Advertising campaign aimed at retailers, consumer products companies and distributors
- Web site design and development : http://www.tmptech.com/foamworks
In just a few short months, Foamworks Studio has generated a positive response within the arts and crafts industry across the country, including many companies interested in private labeling opportunities.
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