A publicly-traded operator of self-storage facilities was experiencing rapid growth, opening new locations throughout the United States, from New York to Texas. As the company expanded its property portfolio, it saw its Yellow Pages expenditures skyrocket.

After a competitive selection process, the company appointed Quinlan & Company to administer its national Yellow Pages program. Quinlan & Company offered a number of advantages to the company:

• As a Certified Marketing Representative (CMR), Quinlan & Company was able to thoroughly analyze the self-storage operator's existing program.
• Using our sophisticated software, we mapped the company's self-storage facility locations against the geographic coverage of Yellow Pages directories.
• We recommended the elimination of directories in which the company had been advertising, but that did not effectively cover their key marketing areas.
• Through analysis of competitors' advertising, we were able to scale back ads for the company to the right size for each market so that they were not paying for what they did not need.
• Significant savings resulted. We were able to save the company 10% of their previous Yellow Pages budget without decreasing the effectiveness of the program.

Here is what one Yellow Pages publisher representative had to say about our work on behalf of this client:

"Just wanted to thank you for all your efforts for your client's ad in our Yellow Pages directory. It was a lot to accomplish in one day. I would also like to note how easy it was to work with your team. I am looking forward to working with you again."

TransWestern Publishing

As the self-storage operator continues to grow, Quinlan & Company continually provides detailed demographic data and counsel on new markets. Currently, we assist the company with advertising in over 450 directories as well as leading Internet-based Yellow Pages programs.