Niagara Abrasives Logo Design

Niagara Abrasives​is a producer of rolled rubber abrasive grinding wheels in Buffalo, New York. The client wanted a fresh logo design resembling Niagara Falls that would help them define their identity and set them apart from its Buffalo Abrasives division. An additional challenge: avoiding use of the color blue. Our final logo design for Niagara Abrasives included subtle waves and a Century font that kept the art smooth, concise and clear.

Niagara Abrasives​is a producer of rolled rubber abrasive grinding wheels in Buffalo, New York.