SEO

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5 Reasons to Stop Handling Your Own Copywriting Now


We all know copywriting is used to persuade people to think or act a certain way, but not everyone is trained to write specifically for advertising. Here are our top five reasons to hand the copywriting over to a professional.

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Top 4 Takeaways: MozCon 2014


Ryan DiMillo, Quinlan’s Vice President of Operations, attended the three-day marketing wonderland known as MozCon from July 14-16 in Seattle. What did he learn? The importance of UX, communities, context and experimentation — oh, and he might be touring with Soundgarden this fall.

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Top 5 Takeaways: SES New York 2013


Another SES Conference has just wrapped up in NYC. As always, the largest search and social media marketing conference delivered as the best minds in the business presented case studies, tips and tricks to keep your website optimized, found and converting. Read on for my Top 5 takeaways…

Measuring Your Site's ROI - Part 1 (dart board picture)

Measuring Your Website’s ROI – Part 1


Measuring the return on your website’s investment is an elusive concept for many organizations. For many, measuring consists of visitors or page views. In my travels and at various conferences, I often hear similar questions. Where do you start? What else can you measure? But how does that translate to dollars and cents? With a little set up and a bit of follow-through, it can be easy to look at your website as a revenue center and not some red line on your accountant’s books.