How To Relieve Work-Related Stress: As Told by Quinlan

Hailey

Feeling stressed? You’re not alone. Seventy-one percent of marketers feel burnt out and 66 percent expect their stress levels at work to increase. In the fast-paced world of advertising, where there’s constant pressure for creativity, it’s safe to say we could all use a little stress relief.

We spoke with five of Quinlan’s agency experts on what their best strategies are for conquering stress and recharging.

Leave work at work.

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Jillian Minderler, graphic designer, knows a thing or two about busy days. With constant projects and deadlines, her workload can get hectic. Finding a balance amidst the chaos is important to her.

Her advice? Look to your favorite relaxation techniques to help you leave work at work. When she feels overwhelmed, Jillian recommends heading out on lunch, sitting outside to enjoy the weather, and taking the time to rest your mind.

Her other ways to de-stress: morning yoga and going on a run with her husband and puppy when she gets home from work.

She also says sitting in an open space next to her coworkers for much-needed distractions or comic relief never fails. Kudos to you, Michael and Sully.

Shred that guitar.

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Drew Celestino, senior web developer, can go from web development, to coding to solving pressing IT issues all at once. He’s one busy guy. After a long day on the job, Drew turns to his passions to help put stress aside. He believes in embracing the stuff you love to help you recenter.

His other ways to de-stress: playing video games and a good comic book.

Carving out time for his passions seems to help Drew. However, cooking (one of Drew’s passions), can cause more stress if done incorrectly. Let’s just say trying to be the next Top Chef has left Drew with no chill when recipes go wrong.

Stress eating: it really works. Kind of.

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Jessica Chapman, account director, runs on a very tight schedule — usually bouncing from project to project and keeping solid relations with our various clients. When the deadlines creep up, she looks to one of her favorite things for help: food.

Sure, we eat when we’re stressed. Stressful events cause our cortisol levels to rise, and when we eat comfort foods, we feel better. But even though that greasy pizza buys you a temporary sense of calm, it wears off pretty quickly.

Luckily, there are snacks and meals out there that can actually provide the reliable source of energy and balance you’re looking for. Here’s a list of some healthy superfoods that will work wonders for stress:

  • Asparagus
  • Avocados
  • Berries
  • Cashews
  • Chamomile and Green Tea
  • Chocolate (WOO)
  • Oatmeal

It’s OK Jess, nobody’s judging you for indulging in that ‘za.

Her other ways to de-stress: Watching the latest reality TV shows (like The Real Housewives or The Bachelor/Bachelorette), and remembering that whatever she’s stressing over is probably something small (but nothing an extra large pizza can’t fix).

Turn off those email notifications.

no emails

Sure, we all want to feel in the loop. But with the average employee checking his or her email 36 times per hour, it’s no wonder we feel stressed from a lack of productivity.

As the founding father of Quinlan’s infamous Casual Friday’s series, Creative Director Frank Conjerti is very familiar with stress. Frank comes into work each day never knowing what to expect. His advice for clearing the stress? Turn off email notifications — especially at home.

By shutting off notifications, Frank can focus on what he needs to get done instead of falling into distractions several times per hour.

His other ways to de-stress: Morning walks, beer and netflix or hanging with his 2-year-old daughter.

Lean on your coworkers.

lean on coworkers

A typical work day for Krista Roberts, art director, involves concepting, designing and executing projects with the rest of the creative team. With constant deadlines (which are the root of all evil for Krista), she has found one method that helps take the stress off her plate: relying on her coworkers.

After thirteen years in the industry, she has learned that taking on tasks alone is not as easy as it seems. Instead, she now looks to her teammates for the help and inspiration she needs.

“Trying to be a hero isn’t worth it,” she suggests. “We’re all human.”

Her other ways to de-stress: Wine, chocolate and hugging her two children.

Have an interesting way that you cure work stress? We would love to hear it! Tweet us @QuinlanCompany.

5 Brands That Are Taking Advantage of the Pokémon Go Fandom

Sarah

You’re probably tired of hearing about the Pokémon Go hype. Or maybe you aren’t, since you’re a tad obsessed yourself. Either way, we’ve got some news — it’s not going away just yet. In fact, it’s just getting started. And marketers are taking note.

Pokémon Go exploded when it first became available as a mobile game and quickly went viral without big marketing efforts in July 2016. In less than seven days, it surpassed Instagram and Snapchat with over 6 million mentions on social media. The game also generated more downloads and revenue than any other iPhone app after two days of its launch, making it the no. 1 free iPhone app to this day.

With brands everywhere hopping on the Pokémon bandwagon, agencies and marketers are scrambling to create strategies involving augmented reality that will find the same success.

Take a look at five brands with clever Pokémon Go marketing strategies:

1. Stonyfield Yogurt: Targeted Mobile Ads

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Businesses are pretty limited when it comes to advertising on the app’s platform, which means they have to think outside the box if they want to take advantage of the game’s momentum. Stoneyfield, a yogurt brand, teamed up with mobile advertising company Aki Technologies to do just that.

The company began to strategize with Aki Technologies on advertising potentials and developed a mobile campaign with targeted game-themed ads for Pokémon Go players with the tagline “Time to catch a Stonyfield.”

So, how did it work? Stonyfield’s app was served to users within five minutes of visiting a Pokéstop. Since apps aren’t allowed within the Pokémon app, they would appear when the user opened a different app.

Each ad links to a store-locator feature on Stonyfield’s website that finds nearby retailers and stores that sell the brand’s yogurt.

Aki Technologies was able to match location data from 10,000 Pokéstops across the U.S. and uncover which apps are most frequently used by consumers. The data collected will also be able to tell where people are playing the Pokémon Go game in order to run even more advanced campaigns in the future.

 

2. Lyft: Fare Discounts

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With Pokémon drawing millions of players into the streets of America, it’s no wonder why transportation companies would want to find clever ideas to attract players as they go.

Lyft was quick to take advantage of the Pokémon craze, offering 20 percent discounts to Pokémon Goers traveling from spot to spot. The idea behind “Ride to Catch ‘Em All” was simple: Lyft hoped Pokémon Go users  would use its service for their travel needs in the future. The promotional materials appeared on a landing page for Lyft’s website where users sign in, but there was one catch: players had to act fast, since the offer began on July 18 and ended on July 24.

With the game pushing people to explore new destinations in various cities, a Lyft ride can certainly help get them to places quicker and may be more reliable (and safer) than the personal chauffeurs making money offering rides for players roaming the streets.

 

3. T- Mobile: Promotional Programs

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Whoever said catching Pokémon would be free? Gaming all day can quickly eat through that data. That’s where T-Mobile stepped in with a clever offer gamers couldn’t refuse: T-Mobile Tuesdays.

T-Mobile Tuesdays is a promotional program where the company hands out deals and discounts through its app. The weekly freebies include treats, games and now a year of free Pokémon Go data. #Winning.

In its first week, promotion winners also received a free Pokémon Go care package, which included a free Wendy’s Frosty, 50 percent off of certain mobile accessories (including battery packs) and a free Lyft ride up to $15.

 

4. Huge Café: Lures

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Lures are a popular Pokémon Go feature that were designed to increase the chances of a creature encounter wherever you go (for a certain amount of time). Naturally, it was only a moment of time before a business took advantage of it.

Ad agency Huge hopped on the idea. Huge Café, the agency’s own cafe, is located between two very busy PokéStops. The agency placed lures in the area in order to spawn Pokémon to a new location. The result? More traffic and more sales.

The café now even offers phone charging stations and special cards that allow customers to get a free steamed bun if they captured a Pokémon. Free treats and additional battery life? You can’t go wrong there.

5. McDonald’s: Sponsored Locations

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Although Japan had to wait a few more days than everyone else to have Pokémon Go available for download, when the country did get it, it had something that other countries did not: sponsored locations. On July 20th, McDonald’s in Japan was chosen to be the first sponsored location for Pokémon Go.

McDonald’s partnered with Niantic (creator of Pokémon Go) to create a unique ad that players would not typically see in any other game. The team created “gyms” where Pokémon can be battled or trained by users at a specific retail location — a move that could drive traffic and sales.

This move will be something to watch, since it will most likely be replicated in other countries.

Augmented Reality: Something to keep an eye on

 

As Pokémon Go continues to evolve, it will be interesting to see what this means for the future of augmented reality.

In the meantime, don’t forget to check out PokeVision to find the best stops nearest you — Buffalo is filled with them.

Want to chat all things Pokémon Go? Tweet us @QuinlanCompany or find us on Facebook.