Chasing Awards & Finish Lines: What We’ve Been Up To

Sarah

 

Creating a sitcom, taking home some hardware and running 5KS: it’s been a pretty busy month for Quinlan. You may have heard how we held our season two premiere of Casual Fridays at the University at Buffalo’s Center for the Arts, but that was only the beginning.

Here’s what we’ve been up to.

The 27th Annual Excalibur Awards

Everybody loves winning awards — but it’s pretty cool when it’s something you’ve never accomplished before. This year, we took home a bronze at the 27th Annual PRSA Buffalo Niagara Excalibur Awards, which took place at the Tralf. Our project for our client Apple Rubber: Generating Leads through Apple Rubber’s Ebooks for Oil and Gas, Medical Seals and  Urethane, won under the tactics-online communications category.

We enjoyed a few buzzword-themed cocktails, a delicious buffet and learning about what our PR colleagues have been up to in Buffalo.

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As part of our professional development, employees at Quinlan are encouraged to participate in local organizations. Grace Gerass, our digital content coordinator, and I, have become active members of PRSA, where we joined the PRSSA Liaison Committee — a group that works towards bridging the gap between the professional and student chapters.

As part of my role on the committee, I created the Peak Performer award. This honor encourages graduates to become a member of PRSA’s Buffalo Niagara chapter by paying for their first year of dues. Nick Maxwell and Zach Reese, two ambitious and passionate PR students from Buffalo State College, took home the inaugural award.

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(Left to Right: Zachary Reese, Nicholas Maxwell and Marcene Robinson, PRSSA Chapter Liaison )

A casual Thursday race.

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We took one for the team this past week at the JP Morgan Corporate Challenge. This year, Buffalo celebrated its 36th year running with 12,488 runners from over 380 companies.

Twelve Quinlanites signed up and arrived in style with Casual Fridays attire. Our creative team designed t-shirts featuring some of the weirdest quotes from our sitcom as well as blue koozies for those post-run carbs.

After the run, we celebrated with our client, Apple Rubber, at a tent filled with food catered from Charlie the Butcher. Let’s just say we had a great time without having any great times (with the exception of Michael, who put us all to shame).

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What’s coming up?

We’ve had a busy year so far, but summer is just beginning. For our monthly luncheon, we have 716 Food Truck making a visit the last Thursday of June. We’re also releasing our third episode of Casual Fridays on July 1 (trust us – you’ll want to see this one).

We look forward to the advertising events to come this summer. Want to chat? Tweet us @QuinlanCompany.

Weird but Wonderful: Welcome to Season 2 of Casual Fridays

Sarah

We heard you wanted more — and more you shall receive. Quinlan’s original Casual Fridays video series is back with the all new second season you’ve been waiting for. Brace yourselves. It’s about to get weird.

A Night on the Blue Carpet

 

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To get the ball rolling for season two, we invited our friends, family, colleagues and clients to a launch night that was… unique. More than 120 people showed up to support us at UB’s Center for the Arts, where we treated them to an advanced screening of the first three episodes of season two, a photo booth, awesome appetizers and our signature cocktail (or as we like to call it: liquid denim).  

Want to see how it went? Check out our photo gallery.

 

Season Two: A Little Wiser, A Lot Funnier

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What’s new about the show, you ask? For one, we stepped up our production game with cinematographic help from Chris Santucci, art direction from Nikki Styliades and sound expertise from Ryan Howze (you guys rock, never change). We also recruited more of our own agency employees for acting talent. As it turns out, we’re pretty damn good.

With more than half of season one videos rated close to 100 percent in viewer engagement, we knew we had to turn it up a notch for season two.

“Last year we were really focused on injecting humor into thought leadership segment,” Frank Conjerti, Quinlan’s creative director and creator of Casual Fridays says. “This year, the humor took over. We reviewed the detailed video analytics from season one and that influenced our creative decisions for season two. When we took more creative risks, our viewer engagement numbers skyrocketed – that and making a sitcom sounded a lot more fun.”

Season two features eight new episodes that will be released each Friday starting June 17. Check out episode one from season two below.

 
Like what you see? Tweet us at @QuinlanCompany.

Get the Scoop on Quinlan’s 4 New Outstanding Interns

Grace

In case you haven’t seen our Instagram feed lately, we’ve been infiltrated by interns. In fact, these newbies now account for 15 percent of our office.

We’re pretty proud of the young talent our creative, content marketing and account service teams have brought in and we’re ready to show them off.

So now, without further ado, here are Quinlan’s four summer interns:

Graphic Design: Samantha Manns

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After spending four years at Villa Maria College, Sam graduated in May with a Bachelor of Fine Arts in design and a minor in photography. Once we learned about her experience as a marketing intern at the University at Buffalo and freelance designer, we knew she’d be a great fit. In her first few weeks, Sam has worked on a variety of Casual Fridays promotional materials.

Quinlan: Where do you ultimately want to end up after graduation?
Sam: I would love to work in the design field and travel occasionally to photograph different cities and scenery.

What’s your favorite TV show?
I’m currently obsessed with The Walking Dead, but I’m also catching up on Parks & Rec.

Who’s your celeb spirit animal?
My celeb spirit animal would have to be Nick Offerman’s character, Ron Swanson, because we basically share the same opinions on salad, America and breakfast food.

What would be your dream superpower?
My dream superpower would be flying.

What song best describes you?
I relate to pretty much any song written by Needtobreathe.

What’s something fun/unique we don’t know about you?
I have a huge passion for typography and hand lettering and I love spending my weekends hiking with my camera in the Great Outdoors.

 

Video and Animation: Dave Seifert

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Dave is a senior at Hilbert College, where he’s working on a bachelor’s degree in digital media and communications (or DMaC) with a concentration in film and visual effects. Previously, Dave was an intern with our pals down at dPost (where he came highly recommended) and was also the president of Hilbert’s Communication Club. This summer, he’ll be helping out with season two of Casual Fridays and will also create a demo reel for himself.

Oh, and he got his internship through Twitter. Pretty cool, eh?

Quinlan: Where do you ultimately want to end up after graduation:

Dave: In terms of location, I’ve considered moving out west or to a big city just like everyone else. I’d love to check out Portland, Oregon or Seattle. Honestly, I really like the resurgence that’s been happening in Buffalo. I’ve lived here all my life and would love to find a career here that would allow me to stay here. Video production is definitely what I am most interested in and I think I’d like to work with a small group of creative people who have the same passion.

What’s your favorite TV show?

This changes constantly and really depends on what I’m watching on Netflix/Hulu. Currently, I’m finishing up season four of Arrow. The last two seasons are kinda meh, but I still enjoy it. Overall though I’d have to say Diners, Drive-ins and Dives. Hopefully no one in the office judges me. I really enjoy food.

Who’s your celeb spirit animal?

This is a tough one. I want to say it’s a toss up between Jeff Goldblum and Guy Fieri. Last Halloween I went to a costume party as Guy Fieri. There’s a photo of it on my Instagram.

What would be your dream superpower?

Not burning my mouth on hot foods or beverages. This seems more practical than something like running really fast or being invisible.

What song best describes you?

This is probably the hardest question on the list. I took like three online quizzes and didn’t like the answers I got. I think I’m going to go with “Danger Zone” by Kenny Loggins. It’s been stuck in my head for the last week and it’s a great song.

What is something unique about you?

In the first grade, I won the Zaner Bloser statewide handwriting contest (because that’s a thing). I was on like the fourth page of The Buffalo News where they said my name is Daniel Seifert, not David Seifert. I guess that can be my cool alter ego. Fast forward to today and you probably can’t make out a word I write down.

 

Content Marketing: Hailey Wageman

Hailey, a senior at SUNY Cortland, is working towards a degree in communication with a concentration in public relations and advertising (not to mention a minor in Spanish). Before coming to Quinlan, she interned at Cortland’s alumni house and wrote for the campus newspaper. So far, Hailey has been assisting the content marketing team with social media and research for blogs.

Quinlan: Where do you ultimately want to end up after graduation?
Hailey: I would love to work for an ad agency in a major city like New York or Chicago. However, with Buffalo being so up-and-coming, there seems to be a lot to look forward to staying in the area.

What’s your favorite TV show?
Hate to admit it, but Keeping Up With the Kardashians is my current guilty pleasure.

Who’s your celeb spirit animal?
Crazy Beyonce fan-girl is an understatement.

What would be your dream superpower?
Fly, so I can travel the world for free.

What song best describes you?
Any Beyonce song.

What’s something fun/unique we don’t know about you?
I’ve been a vegetarian all of my life!

 

Account Services: Elizabeth Nolan

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Elizabeth is going into her senior year at Canisius College, where she will be finishing up her bachelor’s degree in marketing and entrepreneurship. Formerly a marketing intern for Hylan Asset Management and research assistant for her college professor, Elizabeth comes to us with a solid background in research, planning, execution and analysis. This summer, she’ll continue to build upon those skills as she helps the account service team develop proposals for our clients.

Quinlan: Where do you ultimately want to end up after graduation?
Elizabeth: I am terribly unsure of what I want to do with my life after graduation. However, I know that ultimately down the line I would like to live somewhere on the East Coast – mainly to stick close to family. Aside from this and the fact that I most definitely plan on owning a few dogs, I’ll just have to wait and see where life takes me!

What’s your favorite TV show?
A very tough question, but I think I’ll have to go with Parks and Rec.

Who’s your celeb spirit animal?
Chris Pratt is a pretty excellent guy – I’m not sure if he’s my celeb spirit animal exactly but I do love him so I guess he’ll have to do!

What would be your dream superpower?
My answer for this question is always changing – but I think teleportation would be a pretty cool and convenient power to have, especially because I seem to be constantly driving back and forth between Syracuse (hometown) and Buffalo.

What song best describes you?
At least during the school year I am very often stressed out about class and work, so I guess I’ll have to go with Stressed Out – Twenty One Pilots (It’s not as depressing as it seems, the song is really very up beat so it’s actually a very positive, happy kind of stress I promise!)

What’s something fun/unique we don’t know about you?
I have a ridiculous love of dogs and the fact that I will be able to get a dog of my own once I’m done with school and have a decent job is probably one of the top reasons I am most excited to graduate at the moment!

 

Need tips on how to be a kick-ass mentor? Want to find out more about our rockstar interns? Tweet us at @QuinlanCompany.