Quinlan News: What we’ve been up to

Sarah

Between new client projects, new video series and new employees and interns, 2015 has been quite the busy year for Quinlanites. Don’t let our company cookouts, ad club events or weekly happy hour fool you – we’ve been hard at work storming up some big new concepts for our clients.

Uncle Bob’s Comic Book: Seasonal Storage & the Garage that Burst at the Seams.

Our client, Uncle Bob’s Self Storage, let us get creative and think big with their Get Stor-ganized blog. Last month, we created a new blog post with a comic book spin.

We took simple, best practices of self storage and turned them into a mystery involving comedy, visuals and even storage villains.

For this type of project, the Quinlan team focused on the idea of 10x, or 10 times content: meaning  content that’s 10 times better than what’s found in existing search results — not just good, unique content, but 10 times better than anything out there.

“Using this process before we begin a project helps us differentiate our final product,” says Kristin Sullivan, inbound marketing strategist and contributor for Get Stor-ganized. What questions still need to be answered? What kinds of visuals would help amplify the post for better user experience?  What’s missing, and how can we fill in those gaps? Asking these questions before we completed the comic helped us figure out how we would present simple self-storage concepts in a compelling way.”

UBcomic

Apple Rubber’s Monthly Animated Videos.

Our digital team has utilized video in several different ways for Apple Rubber, an industry leader in rubber compounds and O-rings. After launch of the client’s new mobile-responsive website in early 2015, we’ve been focusing on fresh, engaging content with the use of video.

Video and animation have been huge components to Apple Rubber’s content marketing strategy. To help promote some of the company’s products and services – such as compression molding, ISO-certified cleanroom, thermobonding and more, we produced short animated videos placed on the website and promoted in blog posts.

The goal for releasing the animated video series was to engage Apple Rubber’s audience not just on technical topics from experts in the engineering field, but also to explain specific processes in a quirky and creative way.

Apple Rubber: Custom-Designed Seals.

The Hot Topics blog, geared more towards an engineer-focused audience, also featured the technical video series which tackled specific, in-depth problems that engineers face today.
Apple Rubber: What are common O-Ring installation issues?

 

A new kind of Casual Fridays.

Frank Conjerti, Quinlan’s creative director, is well known for his witty humor, big smile and out-of-the-box thinking around the office – which made him the perfect star for his new video series, Casual Fridays. Part of being a creative agency is exploring new realms of work, which made it quite easy for Frank to develop a series of videos that helped capture Quinlan’s humorous style, discuss key industry trends, and add some helpful insight for viewers everywhere.

“Our goal for Casual Fridays was to humanize and build awareness of our brand,” Frank explains.  “We saw it as an opportunity to let our personality shine through and introduce everyone to the faces that make up Quinlan.”

Have you watched our best episode yet?
Get your jorts ready. (This is one you WON’T want to miss)


Stay tuned- we are excited to see what’s in store for 2016.
Need some help with your next ad, web design, or social media campaign? Contact us and our experts will be sure to get back to you.
We’d love to hear your thoughts. Be sure to tweet us @QuinlanCompany

Join our team: Content marketing internship

Grace

Enjoy an internship with a hard-working Buffalo advertising agency jam-packed with great people, interesting projects and all sorts of free parking. QUINLAN is offering a content marketing internship for the spring 2016 semester that includes such responsibilities as:

  • Maintaining the Off Campus Living blog. We’re looking for one very-good-to-excellent blog post per week for the Off-Campus Living blog, our in-house content marketing incubator maintained exclusively by our student interns. Topics will include DIY projects, inspiration interviews with expert bloggers and light, everyday personality stories.

 

  • Managing Off Campus Living’s social media accounts. They say never let the intern handle social media — we say, that’s how interns learn. Facebook, Twitter, Instagram and other platforms. Where do you think we should be? We want your opinion, too.

 

  • Participating in Quinlan think sessions. You’re pretty smart, so we’d like you to sit in on some of our strategy sessions, brainstorming meetings and concepting conversations with everyone from company execs to our most recent hires. We may ask you to assist with some client work, as well.

 

Need to Know:

The ideal content marketing intern will be available 9 to 12 hours per week and will be able to work on-site at Quinlan (385 N. French Road, Amherst, NY 14228).

This is an unpaid internship and must be completed for course credit.

This is a content marketing internship geared toward written communication — please, if you’re not a strong writer, this internship is not for you. Undergraduate communication, marketing, advertising, public relations, English and journalism students are encouraged to apply.

You’re here to learn.

As per New York State law and the laws of general decency, this is a learning internship. We will educate you about the work that we do, we will explain why we are giving you certain tasks and responsibilities and we will not push you around as an unpaid employee — we’ll treat you like a member of our team and as a student who wants to learn more about the ad world.

If all goes well, you will leave Quinlan with a better understanding of content marketing, agency life and at least one reference and letter of recommendation. An outstanding performance will open consideration for paid part-time or full-time work following the completion of the internship.

quinlan

Sound good?

If this internship sounds good to you, please apply as soon as possible! Send your resume and 2-3 writing samples to Grace Gerass at gerass@quinlanco.com by Nov. 15, 2015. Feel free to call (716) 691-6200 with any questions

Quinlan is an equal opportunity employer and does not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state or local law. Women and minorities are encouraged to apply.

Meet Our New Fall 2015 Content Marketing Intern, Nick Miller

Sarah

Meet Nick Miller, Quinlan’s newest Fall 2015 Content Marketing intern.

Nick’s responsibilities will include maintaining and growing our student-curated home organization blog, “Off-Campus Living,” as well as managing its social media accounts. The OCL blog is geared specifically to the needs of college students and young professionals who often have small living spaces, roommates and limited budgets but want to maximize the comfort and customization of their home or apartment.

Quinlan uses this project as an incubator for content marketing interns, allowing them to have a hands-on experience managing all aspects of an inbound project.

“I’m committed to making myself the most well-rounded digital media professional that I can possibly be” Nick says.

nick (1)

About Nick Miller

Nick began studying music at Penn State before transferring to Hilbert College, where he is finishing his senior year majoring in digital media production.

Nick enjoys photography, playing guitar and singing in his spare time.

After his internship with Quinlan, Nick plans on heading out west to start his career.

“I know the competition out there is intense, but I plan on staying ahead of the curve by loading up on experience,” Nick explains. “I am most looking forward to working in an environment where people are constantly interacting. It’s not something I’m used to and I imagine it’s fantastic for creating a seamless workflow.”

Originally from Ithaca, New York, Nick currently resides in Hamburg while he studies at Hilbert.

Welcome to the team, Nick!

 

Interested in an internship with Quinlan? Be sure to contact us or tweet us @QuinlanCompany.