Online Targeted Advertising: Lack of Privacy?

Quinlan

Now more than ever, businesses are benefitting from targeted advertising that allows them to reach specific demographics more effectively than ever before. Businesses can create customized ads that target the exact audience they want, and they are making more money because of it.

But where does the information to make this kind of advertising possible come from? Tracking technologies allow marketers to collect personal data and profile customers so they can target them in the most effective way.

Many customers are surprised at how much marketers can actually find out about them. Their interests, personal preferences and choices are available to the marketing industry through this technology. But are marketers taking it too far?

Customers are not given a choice on whether or not they want this information shared, and most are unaware that their information is even being shared. Many customers are concerned that marketers are interfering with their privacy rights. With the inevitable development of new technology, marketers are only going to be increasing their access.

But marketers aren’t the only ones benefitting from targeted advertising. Customers are shown ads online that are likely to interest them because of the preferences that the marketers know about them. Customers are receiving information that they are likely to want in a much faster and more effective way than they could’ve received it without the technology.

So do the benefits outweigh the costs? There’s no doubt targeted advertising is beneficial to both marketers and consumers, but are marketers overstepping the line? What do you think?

Quinlan Gives Back – Nominate A Nonprofit Today

Quinlan

Here at Quinlan & Company we employ a lot of talented people who can do some pretty amazing things. To celebrate 25 great years, we thought we’d utilize some of our talents and resources to do something incredible for our community.

We’re giving away a FREE custom app to a local nonprofit.

Quinlan App Giveaway

We know it’s important for the community to have a hand in this project, so here’s what we need you to do:

Nominate your favorite nonprofit organizations & help us spread the word!

3 simple steps can make a BIG difference for a local organization

  1. Visit quinlanco.com/appgiveback
  2. Register online and nominate your favorite nonprofit
  3. Click submit

Once you have your nomination in, make sure to tell your friends!

Nominations will be accepted through October 7th and voting begins Sunday, October 14th!

For the official rules, just click here