Maximizing Your Personal Brand

Quinlan

The Internet has made sharing your professional portfolio easier than ever. Email allows you to attach your physical resumes as documents and send them to businesses quickly and efficiently. LinkedIn allows you to transform your resume into a digital profile so you can easily connect with others in your field.

Now, websites and applications allow you to create a visual website to represent your personal and professional work and share it with the world. The web is becoming more visual, and websites like about.me, carbonmade.com, and pathbrite.com are working to replace text-based resumes with visual online portfolios.

Portfolios on these sites include all the typical things you’d see on a resume, like experience and education, but also include things you normally don’t see, like hobbies and personal interests.

These portfolios not only help you promote your company’s brand, but also give you the opportunity to promote your own personal brand. They offer you a chance to advertise yourself in a unique and interesting way.

Online portfolios allow you to show off your company and yourself by including images of your previous work, screenshots of web design, scans of press releases in the news, and more.

So if you’re looking for a way to spice up your own portfolio and another way to promote your brand, why not create a visual online portfolio that complements your text-based one? You’ll show that you are technologically savvy and creative, while marketing your name, your company’s name, and your personal brand.

For an example of an online portfolio, check out the about.me page our intern, Maria Materise, created.

Expand Your Stories: The Importance of Blogging

Quinlan

Everyday we hear about new social media platforms, each with its own specific function and use. With each new platform, older forms of social media have a tendency to fade away. (Remember MySpace? AIM?)

With all the changes in the social media landscape, one platform has stayed consistent: blogs.

Blogs are a form of self-expression that allow for information to be distributed to a large audience, much like all other social media channels. The difference is the way that information is being expressed. Blogs, unlike other platforms, can afford specifics. While you may hear about a new product or event on Twitter, you learn about it through a blog. Blogs are where users go when they want specific and detailed information.

Blogs can also serve as a sort of home base for social media. Unlike other platforms where character limits and photo captions don’t leave much room for other content, blogs can include links to other relevant sites and information. The blog acts as a curator of social media, grouping all forms of content in one place.

To learn more about how you can use blogs for your business or to create your own, contact Quinlan today.