There’s no doubt we live in a digital age. We’re bombarded with new technology on a daily basis. With things like smart phones and tablets, content can be consolidated onto a tiny digital chip and can be available anywhere at any time. With this kind of accessibility and so many bookstores closing and newspapers struggling, we wonder whether print media is really going obsolete.
Marketers know that print media is still valuable to advertising campaigns. It offers different advantages that digital advertising cannot. Print media can still be useful, and you can be sure it’s not going anywhere anytime soon.
With online advertising, it’s true that it’s easy to reach a large number of people in a short amount of time. But with print, your audience can be much more targeted. Where a print ad is published can determine a specific demographic. This means that the print advertisement’s audience will be more interested in the ad than the online audience.
The digital world is fast-paced, so who really has time to stop and process an ad? In the slower and more contemplative print environment, advertisements can last both physically around the audience and mentally in the minds of the audience.
It’s important to understand that while some of your audience may have swiftly made the switch to a digital life, not everyone is adapting so easily. The advantages of digital advertising will not work on a traditional audience. This is why an integration of both types of media is necessary to create a successful campaign.
The digital world may seem like it has everything, but as for the value of print media, there’s no app for that.