The Life of an Intern #4

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An “intern-view” with Molly Vigrass, one of Quinlan’s five new interns.

What school do you go to and what year are you?

I am a senior at Buffalo State. I will be graduating in December 2011!

What is your major and what made you pursue that path?

I am a communication design major. I love being creative and finding new ways to solve visual problems.

How did you find out about Quinlan & Company?

I found out about Quinlan from a previous intern!

What department are you interning with and who is your Boss?

I am interning in the graphic design department. Bev DiPalma is my boss.
What is your favorite experience so far?

Learning about how the business works on a day to day basis.
What made you interested in the agency setting?

I happen to love cubicles!
What’s the most important thing you’ve learned so far?

Being organized is the way to go!
What do you hope to learn in the future while working at Quinlan?

I hope to learn how important the graphic designer is to an advertising and marketing agency.

Staying Tradtional

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Staying Traditional

Here at Quinlan and Company, we embrace change. We realize that methods of communication are constantly evolving and changing, shaping the way we get our message across. However, in our eyes traditional media is still a very valuable and convenient way to talk to our audiences.

Television/radio—young or old, television and radio captures the attention of all ages which makes it very easy to target who you are trying to gain the attention of. Although DVR and Satellite radio do pose problems to advertisers, there are still plenty of loyal watchers and listeners who keep these mediums alive.

Magazine/Newspaper ads—Digital pages of the latest e-readers and tablets don’t stand a chance to the feel of a crisp, printed ad on a page. Besides being an extremely easy way to target readers, magazines and newspapers sales are actually still strong despite what naysayers try to tell you.

Billboards—sure they symbolize the industrialization and crowdedness of our society, but they are extremely convenient to advertisers. On top of that, they have a tremendous amount of eyes glued to them. Advertisers are even taking billboards to the next level by making them an interactive experience that passerby’s can interact with.

While advertising seems to be taking great leaps forward with exciting innovations, remaining loyal to traditional advertising can still bring success. Let us know if and why traditional advertising mediums are still important to you!

The Life of an Intern #3

Quinlan

An “intern-view” with Sarah Miller, one of Quinlan’s five new interns.

What school do you go to and what year are you?
I go to the University at Buffalo and I am going into my Senior year.

What is your major and what made you pursue that path?
My major is Communication with a concentration in Advertising and Public Relations.  I took a few Public Communication courses at Buffalo State college which interested me in taking a path towards Advertising. I love to put together creative ideas in order to promote something. Majoring in Communication is also letting me explore the large variety of career paths I could take with this specific major.
How did you find out about Quinlan & Company?
My father, Gary Miller, is the President and CEO of Quinlan & Company.
What department are you interning with and who is your boss?
I am interning in the creative department with my boss Sammi Griffith, who is the Copywriter and Social Media Strategist.

What is your favorite experience so far?
So far my favorite experiences have been proof reading documents and ads and also blog posting on the Quinlan & Company WordPress blog

What made you interested in the agency setting?
After taking Advertising courses at the University at Buffalo, I became very interested in learning what goes on in an Advertising Agency and how everything works.

What do you hope to learn in the future while working at Quinlan?
I hope to learn more about the  skills needed to work in an Advertising company, specifically Quinlan & Company.  I also hope to learn how to put my creativity to use within the company.


Big Week for Social Media

Quinlan

There comes a point when we wonder how many more changes our technical and digital world can make. Just when we thought we’ve seen everything we could in social media advancements, this week proved us completely wrong.


Twitter Town Hall
 – Proudly dubbing himself the “first president to live tweet,” Barrack Obama stepped into the nest on July 6 to answer political and economic questions from his fellow Americans.  Granted the right to use over 140 characters, the @Townhall account was seen as a passage from traditional politics into a new and modern way for government officials to gain young supporters while taking advantage of the capabilities social media has to offer.


Google+ – 
A new social media powerhouse is lurking on the horizon, or at least it seems that way. Google, as we all know, is the most popular search engine armed with many other well-liked sites. After a past failed attempt to knock Facebook out of the ring, Google is at it again. With many features Facebook seems to be lacking or needs to improve on, such as content privacy between friends and video chat (we’ll get to that more in a minute), Google+ is bringing out all of the stops to knock down their mighty foe. Between Google+, Facebook and Twitter, it will be interesting who stands tall at the end of the social war.


Facebook Announcement – 
The recent announcement of the merging between Skype and Facebook has faced some harsh skepticism in the past few days. As we all know, the social movement has somewhat impeded our ability as humans to actually talk to one another. Instead of calling, we text. Instead of regular gestures like smiling or shaking hands, we insert emoticons. This new movement to include video chat is almost contradictory to how Facebook works. In some instances it may work (long distance relationships, video conferences, chatting with loved ones overseas, etc). On the other hand, actual face-to-face communication may, dare we say it, scare people.

Are these improvements actually setbacks? Do you see yourself using any of these new services? If you’re one of the “chosen ones” with early access to Google +, what do you think of it?

Facebook & Google | David Vs. Goliath?

Quinlan

You all know the story of David vs. Goliath, right? David was a common boy with big faith who fought and ultimately won against a feared Giant who was assumed to be untouchable (Goliath).

In this situation, picture Facebook as David. Rather, picture Facebook CEO Mark Zuckerberg as David (it’s just more humorous that way). David is young, but eager. He moves quickly and adapts even faster. He keeps up with the more powerfeul platforms and has his fair share of victories (think Myspace). He’s innovative, intelligent, and brave. And now, he’s about to fight the biggest battle of his young life: facing Goliath.

Meet Goliath: Google +. Google is an internet powerhouse. It hosts the most popular search engine in the United States and has a large army consisting of YouTube, Picnik, Google Voice, and more. And now, Google + (Goliath) may just become to most popular social tool. Goliath is strong, experienced, and reputable. He is strong, popular, and surprisingly well liked. He has generated a ton of buzz with the announcement of the upcoming release, and from the looks of it, David might be shaking in his gladiator sandals.

What do you think? Does Facebook have what it takes to fight this powerful opponent, or will Google re-write history and come out victorious? I have a feeling it will take more than just one stone for David to knock this Goliath out.