A new year inevitably brings change – personal, professional, technological, you name it. Sometimes these changes are welcomed, sometimes they’re hard to adapt. With change comes opportunity, but what does this mean for advertising?
In the past few years more than ever, it seems change is happening at a rapid pace. With all the technology around us, it’s hard not to get consumed in the rush – social media, mobile apps, burning images into audience’s eyes, etching logos into the surface of the moon (Yeah, really). It seems the techniques are getting crazier as time goes on.
While the creation and inventions of new technologies are increasing, so is the need to stick with the more basic forms of advertising.
This isn’t to say social media and new techniques shouldn’t be used. The opposite is true in most cases, and social media is a big part of what we do. But it’s also important to remember what’s worked in the past. That includes print ads, radio spots, TV ads, etc.
“You can’t teach an old dog new tricks,” and you can’t teach some of your audience to adapt to the new technologies. It’s more important than ever to know who you’re targeting with your messages, and what mediums they prefer. Many times, it’s best to use both traditional and new – connecting with your previous audience, while gaining a larger customer/client/fan base to build upon.
So how do you know what your audience is expecting? That’s where we come in. Take a walk down the Quinlan Path and we’ll shine the light on your strengths, weaknesses, target audience, potential audience, and more. We’ll also let you know the next steps to take to make the research pay off.
Get social, stay personal, and most importantly, stay true to your brand.