LinkedIn SEO: How Your Business Can Benefit

Quinlan

With all the buzz about Twitter and Facebook these days, LinkedIn tends to get left in the dust, lost in the shuffle of status updates and RT’s.

It’s time to reconnect. LinkedIn is a professional networking site, mainly used for – well – networking with professionals. But recent modifications to the site are opening up new doors by bringing your business to the top of the list in search engine rankings.

So, how do you utilize LinkedIn? For starters, create a company page if you don’t have one already. Add as much information as possible, such as your company website, logo, Twitter account, Facebook page, and blog feed.

Because LinkedIn is considered an “established authority site” by Google, it has a better ability to increase your search engine rankings than many other social networking platforms.

How do you make it work for your company? Start by following a few easy steps:

1. Customize your links. Rather than keeping the generic “Company Website” title, generate better rankings by enforcing your company name. (For example, ours is Quinlan & Company’s Website.)

2. Invite employees to join the Company Network. The more mentions of the company name and website, the better. Have employees list the company page as well as a link to the website on their personal profiles.

3. Promote your products and services. A new feature of LinkedIn allows companies to boast about their expertise under a “Products and Services” tab. Take advantage of this by adding photos and descriptions of what you do and the services you can offer. Link the products and services back to pages relating to those services on the company website.

4. Stay updated. If you’re guilty of ignoring LinkedIn lately, now is your chance to redeem yourself. Stay up-to-date with your personal and company profiles on the site by sharing links, events, and stories with your connections. Start taking advantage of the new features LinkedIn has to offer, and keep building your company page.

5. Track your success. It may take a while, but if you follow these steps and continue to update your pages, you will find your business climbing to the top of search engine rankings. Remember to use keywords as often as possible (without sounding robotic), and continue to build connections.

 

*We have no affiliation with LinkedIn and they did not pay us to write this post.

Green Means Go: Coming Up with Great Ideas

Quinlan

Have you ever watched a commercial or seen an advertisement and wondered, “How do they come up with this stuff?”

We know the secret. At Quinlan, we use a process called “Green Light Thinking.” It helps us pull out all the stops to make our clients’ campaigns successful.

1. Green Means Go.

This is the first and most important step in coming up with unique ideas that work. In this phase, anything goes.

• No idea is a bad idea.
• ”No” is a bad word. We don’t say it in this process. Ever.
• Innovation is key. No one is going to be inspired by a boring, been-there-done-that example.
• Let loose! Sometimes the best concepts come from the strangest comments. We’re never afraid to be outrageous.

Once we think we’ve come up with enough ideas, it’s time to move on to the next step. Or, sometimes we’ll set a time limit right from the start.

2. Yellow Light = Decision Time.

Just like the rules of the road, Yellow Light Thinking can mean one of two things: either we continue going, or we prepare to stop.

If we choose to continue on, it’s back to the drawing board and time for more Green Light Thinking. If we think we have enough ideas to work off, we start developing workable concepts.

• First, we choose a few of our favorite ideas from the Green Light Thinking session.
• Then we build upon them by searching for stock images, developing layouts, and writing a few versions of copy.

After the creative group has done their part in Yellow Light Thinking, it’s time to move on to the final stage of the process.

3. Red Light = Stop and Think.

Once our creative group has developed a few concepts, it’s time to get down to business. It’s important, in this step, to think about what will work best for the client, rather than which concepts may be our personal favorites.

We always try to answer these questions:

• Will this reach the target audience?
• Is it within budget?
• Will it accomplish our goal, to make our client’s product a success?

If the answer is “no” to any of the above, rinse and repeat.