Co-exist: Social Media & Public Relations

Quinlan

Yes, we’re posting yet another entry on social media. This time, instead of talking about HOW you should link social media to the rest of your media plans, we’re discussing WHY you should connect social media with other areas of your business, particularly public relations.

First, the keys to social media:
•    Be open and transparent
•    Listen to people
•    Respond rapidly
•    Work with people
•    Empower people

And, the keys to public relations:
•    A vague comment is better than “no comment”
•    Make it personal: put a face to your brand
•    Always make your point of view the first
•    Consider customer/consumer concerns
•    Make your audience feel important

Do you notice the connections? If not, here’s a brief description of how it works:

1.    Social media tells us to be “open and transparent.” This means sharing information openly, letting your audience see what your corporation is all about. Public relations also tells us to appear “transparent,” always giving a comment and NEVER leaving your audience in the dark.
2.    Listening is an important factor of both social media and public relations. Listening gives your customers input, and also gives you a glimpse into how your audience is feeling. For social media purposes, listening enables you to be more connected to your audience while in public relations, listening lets you know what to discuss.
3.    A rapid response is equally important in public relations as it is in social media. By getting your opinion heard first, the competition will have to work harder to prove you wrong. Responding quickly to your customers (in social media) and to a crisis (in public relations) will increase trust in your company.
4.    Work with people. Consider the Gestalt Principle: “The whole is greater than the sum of its parts.” Consider customer and consumer concerns and listen to their input. They may have a good suggestion to help better your products or solve a problem.
5.    Who doesn’t want to feel a sense of empowerment? Perhaps the best way to do so is to thank your customers. Using social media, send an e-mail or a direct message, post it on their Facebook wall, let the world see that you recognize them as a key component to your business. In public relations, include it in a speech, or write it in a press release. Everyone will appreciate the fact that you take your customers’ comments into consideration and show that you appreciate them.

Social media and public relations “Co-exist.” Take advantage of the similarities between the two, and don’t forget that everything is linked (pun intended).

The Outlook Of an Intern – #2

Quinlan

Another “intern-view.” This time, we’re talking with Megan Anders.

What school do you go to and what year are you?
I attend SUNY Fredonia, and I’m going to be a senior next year.

What is your major and what made you pursue that path?
I decided to major in Media Management for a lot of reasons. I had taken advertising and marketing classes for electives in High School, and even though they were just general introductory classes, I was really interested in them and knew I would much rather spend my time working with the Media than any other options. Media Management gives me a chance to gain a broad perspective on different forms of communication while focusing on sales, regulation, and promotion, too.

How did you find out about Quinlan & Company?
I got an email from one of my professors about an internship at an advertising agency, and the word “advertising” caught my eye immediately. I looked up Quinlan’s website to learn more about the company, then applied right away.

What department are you interning with and who is your boss?
I’m interning in the Media Department working with Julia Vona, my boss, and Leanne Maloney, who is Julia’s assistant.

Who is the scariest person in the office?
I haven’t run into anyone that seems scary yet, to be honest! Everyone seems really welcoming and friendly.

What is your favorite part about interning here?
It’s nice to be in the “Real world” and be able to see how an advertising agency functions and runs. Just being in the office and listening in on meetings and seeing how all different departments work together is a great experience that I couldn’t get in a classroom. I feel like classes can only teach you so much, and interning can help give that extra experience I need to prepare myself for a job once I graduate.

What’s the most important thing you’ve learned so far?
One thing I’ve found to be really important is to always be neat and organized, no matter what you’re working on. If you take your time while working on things that aren’t quite as important, you’ll learn to take pride in all of your work, no matter how big or small the task may be. This way, when you’re working on an important task, you’ll already be used to completing jobs the right way, and you’ll be less likely to make mistakes.

What do you hope to learn in the future while working at Quinlan?
During the rest of my time interning here, I hope I can continue to learn how to properly communicate with the sales representatives and learn the best ways for finishing work. I hope that I’m able to mature as a student and be able to take everything I’ve learned here to apply it to my real life.

The Outlook Of an Intern – #1

Quinlan

An interview with Becky Eisenman, one of Quinlan’s three new interns.

What school do you go to and what year are you?
I go to the State University of New York at Fredonia. I’ll be a senior this year.

What is your major and what made you pursue that path?
I’m majoring in Public Relations. I’ve always been passionate about writing and the way it let me express my thoughts and feelings.  Now that I’m older, that passion for writing and creativity has followed me and has opened so many doors. I’ve always enjoyed projects that let me use creativity, so when I knew the field of communications supplied you with room to be creative, I knew it was the right path for me.

How did you find out about Quinlan & Company?
Towards the end of the school year, I got an email from the college communication department internship advisor about an internship opportunity at a local advertising agency. As I got to the bottom of the email, I read over the name of the advertising agency a few times to try and remember where I had heard it before. After a few minutes, it finally clicked that my good friend and freshman year roommate, Sammi Jo Griffith, had mentioned her internship at Quinlan & Company to me a few weeks before. She spoke highly of the company and talked about how much she liked it there, so I decided to apply.

What department are you interning with and who is your boss?

Kelly Papke is my supervisor. I work in the copywriting/social media department.

Who is the scariest person in the office?
Looking around, I can’t put my finger on the scariest person in the office. If I had to choose, though, I’d say Kelly is probably the scariest.

On my first day, she jokingly mentioned something about joining an alliance and being part of a cult. Sometimes, she threatens to put me in the closet if I mess up (where the other bad interns are), and just today, she threatened to take a picture of me on a bad hair day.

In all seriousness though, everyone is very welcoming. On my first day I was able to walk around with Kelly and introduce myself to the “team.” Now, everyone’s friendly to me, which makes it a lot more comfortable.

What is your favorite part about interning here?
My favorite part of my experience at Quinlan & Company so far is the opportunity to share ideas and be creative with social media and coming up with suggestions for advertisements.

What’s the most important thing you’ve learned so far?
I learned how important it is to put 100% effort into everything you do, whether it’s a big project or a even a simple email. If you do things right the first time, it will save you a lot of work in the long run. It’s best to go the extra mile on assignments and be proud of your finished product. Plus, I really don’t want to be sent to that closet!

What do you hope to learn in the future while working at Quinlan?
I hope I’ll become more confident with sharing ideas that I have and to get better at editing and checking advertisements for mistakes. Also, I want to become more familiar with blogs and social media.