“Ernie” :30 TV spot

Sahlen’s wanted a fun, colorful spot to air during 2015 National Football League preseason games to help reinforce the brand’s status as the official hot dog of the Buffalo Bills. “Ernie,” an animated video that tells a short tale about a small player with big dreams. It’s a fun and playful take on the idea that Sahlen’s Hot Dogs can be as important to a sports event as, well, sports. The spot was concepted, written, designed and animated in-house by Quinlan’s creative team. The characters began as sketches and were brought from hand-drawn storyboards to full color in Adobe Illustrator. Each scene was animated using Adobe After Effects and edited in Premiere Pro.

“Ernie,” an animated video that tells a short tale about a small player with big dreams. It’s a fun and playful take on the idea that Sahlen’s Hot Dogs can be as important to a sports event as, well, sports.