In the banking marketplace, there is nothing as ubiquitous and commoditized as a personal checking account.

By spotlighting several unique new benefits of Northwest’s new checking account – rather than a laundry list of ever-imitated features – and giving the entire campaign a fresh new look, Quinlan helped its client attract and retain a significantly increased number of checking customers with a simple promise fulfilled: Get back to living with MyNorthwest Checking.

Giving the entire campaign a fresh new look, Quinlan helped its client attract and retain a significantly increased number of checking customers with a simple promise fulfilled: Get back to living with MyNorthwest Checking.