The Apple Rubber Branding

Apple Rubber’s logo identity has been synonymous with high quality manufactured and custom engineered o-rings for over 40+ years. As the company continues to grow its global footprint in the o-ring sealing industry, they requested a modest update to their name and logo.

We presented several options that included a stylized graphic along with new type font options. The company chose to implement a new look in phases and keep it’s current Apple graphic but agreed to change the out-dated type font to a fresh and clean sans serif font with eventually changing the Apple graphic as well.

The company chose to implement a new look in phases and keep it’s current Apple graphic but agreed to change the out-dated type font to a fresh and clean sans serif font with eventually changing the Apple graphic as well.